Yahoo Considered Buying Netflix or Hulu, Acquired Tumblr Instead, Former CEO Says

Yahoo’s former CEO says she regrets the decision of acquiring Tumblr over Netflix or Hulu in 2013. Pixabay Netflix may have been a Yahoo-owned service if different decisions were made a decade ago. In a new interview for Tech Brew, former Yahoo CEO Marissa Mayer opened up about the biggest regrets she has from her time working with the company. One of the first regrets named by Mayer was hiring “the wrong COO,” saying she should have instead hired Integral Ad Science CEO Lisa Utzschneider instead. Another regret, with Mayer noting she has three big ones in total, is that they “should have done the tax-free Alibaba spinoff to separate the assets of the company.” That could have saved around $10 billion for company shareholders, Mayer now says. Meanwhile, the third biggest regret from Mayer was in the lack of foresight over the future success of streaming services. The former CEO explains that back in 2013, Yahoo was looking to make a big acquisition as a way of moving the company forward in a major way. She says they were eyeing both Netflix and Hulu as possible contenders, but they ultimately chose to go with the blogging website Tumblr. The
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