You Are About to See Even More Ads on Instagram | PetaPixel

As Meta is struggling to revive its falling revenue in order to reverse its downward financial spiral, it is adding new ways for advertisers to clutter up your feeds. Specifically, the Explore feed and grids are about to start getting ads. Spotted by Engadget, Meta has announced a set of changes to its advertising ecosystem that includes a bunch of adjustments to how brands can buy time in front of Instagram users including an update to Facebook Reels, adding ways to make campaigns more performant with artificial intelligence (AI), and introducing new ad placements and formats on Instagram. Facebook Reels are getting new post-loop ads, which are four to 10-second skippable and standalone video ads that play after a reel has ended. Meta is also adding AI and automation to its Meta Advantage Suite which it says will help businesses learn and “unlock value” from their ad investments more quickly. But the biggest change is coming to Instagram where it is adding ads to both the Explore tab and profile feed as well as AI-powered multi-advertiser ads. Businesses can now place ads in Explore home, which is the grid that users see when they first arrive on the Explore tab.…
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