You may soon see more ads from small companies on Facebook thanks to WhatsApp Business

Businesses no longer need a Facebook account to run ads on other Meta platforms WhatsApp is among the world’s most popular messaging services. But WhatsApp Business is equally popular, especially among small businesses. It allows them to use the power and reach of WhatsApp to reach a large number of customers. To make it easier for smaller firms to run ads across its various platforms, Meta is now dropping the requirement of having a Facebook account for WhatsApp Business account holders. This will allow you to run Facebook or Instagram ads irrespective of whether you have an FB account. As WhatsApp notes in its announcement, you’ll need an email address and a payment method to start running ads across Instagram and Facebook. Even better, you can design and run these ads without ever having to leave the WhatsApp Business app. The move should benefit small companies that don’t have a Facebook account and use WhatsApp Business to promote and interact with their customers. These ads will point customers straight to your WhatsApp account, where they can see your product catalog or place their order. This will significantly expand the scope of your business’ reach and enable easy acquisition of new
Read More