Your TV may soon let you virtually try on new clothes, Snapchat says | The Star

Snapchat, the social media app that first rose to fame with self-deleting photos, is taking on big tech giants by letting users see an altered, semi-digital version of the real world using their smartphones – and perhaps soon also their TVs. In the battle to develop the next major online platform for commerce and communication, the creators of Snapchat now say they want to establish their technology far beyond the boundaries of their own photo app. Snapchat co-founder Evan Spiegel told dpa he could see partners using their software on television sets to let people do things like virtually try out a new set of clothes before buying them, for example. Since the buzz around Snapchat’s disappearing photos has receded, the platform has pivoted towards augmented reality (AR), which lets you project digital objects such as furniture, characters or other objects into the room with you on your device’s display. In addition to being a fun toy, this technology, called Camera Kit, is used by companies to let people try out fashion or cosmetics on their smartphones. At the same time, Camera Kit is now also being used in video conferences. Meanwhile the Snapchat operator Snap last year also launched…
Read More