YouTube Ad Sales Approach $8B As Alphabet Momentum Grows – The Hollywood Reporter

YouTube’s advertising revenue reached $7.95 billion in the three months ended Sept. 30, continuing the upward momentum started in the previous quarter.  In the second quarter, the video platform reported $7.7 billion in advertising revenue, reversing the prior downward trends of the previous quarters. The Q3 result of $7.95 billion also bests the results of the third quarter of 2022, when YouTube reported $7.1 billion in ad revenue.  The YouTub advertising numbers do not include subscription revenue from YouTube TV, YouTube Premium, YouTube Music, or the recently launched YouTube TV’s NFL Sunday Ticket package. However, the “Other Revenues” segment reached $8.3 billion, up 21% year-over-year, driven by subscriber growth in YouTube TV, followed by YouTube Music premium. The NFL Sunday Ticket Revenues as well as content acquisition costs are expected to be more fully reflected in the fourth quarter, said CFO Ruth Porat. While the company did not break out exact figures for NFL Sunday Ticket, Pichai said that it was “receiving excellent reviews,” particularly around its multi-view feature. “We have heard positive feedback from our partners at NFL about the new features and live stream reliability. This is a clear example of our ability to execute big partnerships with
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