YouTube Adds in Live-Stream Trailers and Live Polls as it Builds its New Streaming Commerce …

As TikTok continues to refine its live-streaming options, YouTube is also giving its live-stream tools more focus, with two new additions to help maximize engagement and awareness of live broadcasts within the app. First off, YouTube’s expanding its Premiere trailers option to upcoming live-streams, which will enable creators to add a short preview clip to the stream event page. As explained by YouTube’s Conor Kavanagh: “Last year, we introduced Trailers which enable creators to add a 15-second to 3-minute clip to the upcoming or scheduled page of a Premiere. Now we’re delighted to announce that trailers are now available for upcoming and scheduled live-streams.” The option will provide another way to entice potential viewers along to your broadcasts, with a quick showcase of what they’ll get from your stream. To set up a live-stream trailer, you’ll first need to upload the preview clip as a regular YouTube video. You’ll then be able to choose that clip as your trailer in your live-stream event set-up.  Live-stream creators will be able to add trailers via YouTube’s Live Control Room, with the option available to all channels with at least 1,000 subscribers and zero strikes. In addition to this, YouTube’s also expanding access to…
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