YouTube Adds New Display Options for Affiliate Products | Social Media Today

YouTube’s rolling out some new options for affiliate marketing deals ahead of the holiday shopping push, including product timestamps in clips, bulk tagging for affiliate products, and new insights into sponsored mention performance. First off, on timestamps in clips. YouTube’s adding the ability to timestamp specific product displays within your videos, so that viewers can more easily skip to the relevant segment. The process will provide more specific matching and display within the playback, while also helping to guide users to relevant discussion. As explained by YouTube: “Add timestamps to your tagged products to more prominently showcase a specific product on screen, at the right time! The shopping button will then appear at relevant points in your video – like that close-up shot on your favorite tech gadget or makeup kit you’re reviewing. This makes your content more helpful for fans and can increase engagement with the products you’ve tagged.” It’s a more responsive way to show off each product, which also drives better response. YouTube says that in testing, viewers who saw tagged videos with timestamps clicked on tagged products twice as often as videos without the markers.  In addition to this, YouTube’s also adding the ability to tag
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