YouTube Creators Can Now Link Their Shopify Stores to the Platform – Billboard

Under a new partnership, creators can display Shopify-listed products across their YouTube channels. Illustration by Rafael Henrique/SOPA Images/LightRocket via GI YouTube creators and merchants will now have the ability to link their Shopify stores to their YouTube channels via a newly announced partnership between the two platforms. Revealed Tuesday (July 19) in a blog post by YouTube VP of Shopping Product David Katz, the partnership will allow creators to display their Shopify-listed products across their YouTube channels while benefitting from Shopify’s real-time inventory syncing “so that viewers are never disappointed to find a product out of stock,” Katz wrote. Additionally, creators can enable checkout directly from YouTube so users can purchase items without ever leaving the platform. “Shopify is the commerce infrastructure of the internet, powering millions of independent businesses all over the world,” said Shopify VP of Product Kaz Nejatian in a statement. “We believe creators are the next generation of merchants, and YouTube has been a long-time leader in powering this new cohort of entrepreneurs. We’re excited to partner with YouTube, and help scale the creator economy into its next phase of growth.” YouTube is just the latest streaming platform to integrate with Shopify, following previously-announced partnerships with…
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