YouTube creators contributed Rs 6,800 crore to Indian GDP in 2020: Report | Technology …

By: Tech Desk | Mumbai | Updated: March 3, 2022 1:48:02 pm In India, over 80% of creative entrepreneurs reportedly said that the platform has had a positive impact on their professional goals. (File) YouTube unveiled a new report today by Oxford Economics, an independent consulting firm, that showed that YouTube’s creator ecosystem contributed Rs 6,800 crore to the Indian GDP in 2020. YouTube also supported 6,83,900 full-time equivalent jobs in India in the same year, as per the report. 🗞️Subscribe Now: Get Express Premium to access the best Election reporting and analysis 🗞️ “The creator economy in the country has the potential to emerge as a soft-power impacting economic growth, job creation, and even cultural influence. As our creators and artists build the next generation of media companies that are connecting with a global audience, their impact on the economy’s overall success will only continue to accelerate,” Ajay Vidyasagar, Regional Director, APAC, YouTube Partnerships said. With the number of channels in India with over 1,00,000 subscribers now reportedly standing at 40,000, marking a growth of over 45%, year on year, more Indian YouTube creators are finding opportunities and audiences on the platform. “This report is the first of its…
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