YouTube Shorts Now Available On TV – Search Engine Journal

Google-owned video sharing platform rolls out short-form vertical players optimized for television screens. YouTube Shorts are now available in a television-optimized format, the company announced today via a blog post. Owners of Android TVs or Google TVs will now be able to view short-form videos via the YouTube app. YouTube Chief Product Officer Neal Mohan said in the blog: “While this may seem like a natural next step, an incredible amount of thought and care has gone into bringing this vertical, mobile-first experience to the big screen.” Before this release, there was no convenient way for viewers to watch vertical videos in landscape orientation. Now, you can play vertical clips in a clean, white-bordered format that uses the wider screen’s additional space to include information about the video, including title, audio format, creator names, and the like/dislike icons. New Functionality Intended To Facilitate Community Viewing YouTube researched users’ preferred format before releasing this new functionality, seeking to preserve what it called the “essence of Shorts” while encouraging viewing with others on a larger screen. Mohan continues: “As YouTube continues to make it easier to interact on TV, the richness of the Shorts experience will only grow. Bringing Shorts to TV
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