YouTube Tests New 'Engagement Graph' Insights on Videos, Adds New Member …

YouTube’s looking to help viewers find the most engaging elements of video clips, while it’s also launching a new feature to acknowledge long-term subscribers during live-streams. First off, on engagement insights – as you can see in this example, YouTube’s new ‘Engagement Graph’, which is currently being tested with a small percentage of mobile and desktop users, will show peaks and troughs in engagement activity when you scrub through the clip. As explained by YouTube: “We’re experimenting with showing viewers a signal to help them quickly see which parts of a video may be interesting. If you’re in this experiment, you’ll see a graph above the red progress bar while scrubbing – if the graph is high, it means that part of the video has been frequently re-watched.” It’s not the first platform to experiment with engagement insights to guide viewer behavior, with Facebook testing the same for live videos back in 2016. The difference, in that case, is that Facebook also used Reactions and comments as a signal, which YouTube, based on the above description, is not. That could make it a more direct measure of content activity, and help to guide engagement based on direct interest, as opposed…
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