YouTube TV Lands 7-Year, $14 Billion NFL Sunday Ticket Package – Sportico.com

The NFL on Thursday announced that Google’s YouTube TV has secured the rights to its out-of-market Sunday Ticket package, as the two sides agreed on a seven-year deal said to be worth around $2 billion per season. Beginning next fall, Sunday Ticket will be available as an add-on package with the YouTube TV skinny bundle (a service that currently costs $64.99 per month) and as a standalone a-la-carte option via the new YouTube Primetime Channels hub. Google has not disclosed how its Sunday Ticket offering would be priced. DirecTV charges $300 for a full-season package. The agreement officially closes out the NFL’s latest round of media rights deals, which kicked off in March 2021 with a multibillion-dollar series of renewals with legacy TV partners CBS, Fox, NBC and ESPN. At the same time the Sunday and Monday night game packages were locked in, the league inked an $11 billion pact to relocate Thursday Night Football to Amazon Prime Video. In finalizing the long-brewing Sunday Ticket distribution scheme, the NFL closes out its legacy deal with it DirecTV, which has held the exclusive rights to the package since its launch in 1994. Under the terms of its October 2014 renewal with the league
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