YouTube's New Audio Ads Give Advertisers a New Market to Target

Modern problems require modern solutions. I imagine this, or something along the lines of this, was what the fine folks at YouTube were thinking when they introduced their new audio ads.  Perhaps problem is not the correct choice of words here, but “modern opportunities require modern solutions” just doesn’t sound as flashy.  The opportunity that bred these new types of ads stems from more people staying put for this past year than ever before. People are adapting to a new lifestyle. We are working from home, socializing over a webcam, and, if my dietary habits are any indication, ordering an unprecedented amount of takeout.  This new way of life is birthing noticeable trends in culture and our daily lives. One of these trends is that people are, unsurprisingly,  spending more time-consuming music and music-adjacent media via YouTube. Of the top 100 global YouTube searches, over half of them were music-related. Searches for artists, songs, ASMR, podcasts, meditations, at-home workouts, and other similar topics comprise 58% of the top 100 YouTube searches worldwide. People are turning to YouTube to be the background of their lives and YouTube is hoping to capitalize on this newly emerged market. Their newly introduced audio ads…
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