Zeenat Aman is barefoot, grey-haired. Her first week on Instagram is all chill – ThePrint

The Laila Main Laila star Zeenat Aman is barefoot, grey-haired and riding auto-rickshaws. Her life on Instagram is a stark contrast to her glamorous, uber-Western image from the 1970s and 1980s. And she has reinvented ‘chill’ in her own way. She isn’t thirsting for likes and followers. She is content, and that is her content. When Aman joined Instagram earlier this month, it was quiet. There was not much fanfare–she still only has about 52.8 thousand followers, a paltry number compared to the celebrity stature she enjoys. It makes sense. There is an intimacy to each of her posts—almost as if she is giving you access to parts of her only few get to see. In her first post, Aman is barefoot. She is wearing a striped linen co-ord set. Her hair falls softly on her shoulders, and her makeup looks minimal. “Laughing at the places life takes me. Why hello there, Instagram,” reads the caption. Old face, fresh take Celebrity social media is tailored for performance, carefully curated by efficient marketing teams. This is not unique to a younger generation of actors—from Neena Gupta to Amitabh Bachchan, they all morph into their most consumer friendly-selves. Everything is for sale:
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