There is nothing I hate more than using USSD payment based systems like ZIPIT, Ecocash and OneMoney. The whole thing is like walking on your hands- it’s very possible but unnatural. It also doesn’t take you very far. Don’t believe me, try doing five ZIPIT transactions using USSD. Zimbos live on WhatsApp and therefore need more local payment solutions on it While people are using the internet more and more at the expense of voice, for most Zimbabweans, WhatsApp is the internet. This is because the majority of people, about 95% according to POTRAZ, prefer using bundles instead of out of bundle browsing and it is these bundles that shape the way we consume stuff online. WhatsApp bundles just happen to be the most accessible. This has led to a lot of informal businesses setting up shop on the platform. A lot of tech-savvy sellers out there are already taking advantage of some of the features that WhatsApp business offers including catalogues. Sadly the Zimbabwean WhatsApp shopping experience is sorely lacking with the platform only being used to initiate transactions which are then concluded in the real world. Recently WhatsApp introduced a shopping cart feature. Unfortunately without the necessary payment…
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