Zuckerberg says WhatsApp business chat will drive sales sooner than metaverse – Rappler

ZUCKERBERG. Meta Platforms CEO Mark Zuckerberg testifies at a House Financial Services Committee hearing in Washington, US, October 23, 2019 Erin Scott/Reuters Zuckerberg highlights monetizing opportunities for WhatsApp and Messenger, signaling a shift in tone away from its focus on metaverse investments Meta Platforms Inc. chief executive Mark Zuckerberg told employees on Thursday, November 17, that WhatsApp and Messenger would drive the company’s next wave of sales growth, as he sought to assuage concerns about Meta’s finances after its first mass layoffs. Zuckerberg, addressing pointed questions at a company-wide meeting a week after Meta said it would lay off 11,000 workers, described the pair of messaging apps as being “very early in monetizing” compared to its advertising juggernauts Facebook and Instagram, according to remarks heard by Reuters. “We talk a lot about the very long-term opportunities like the metaverse, but the reality is that business messaging is probably going to be the next major pillar of our business as we work to monetize WhatsApp and Messenger more,” he said. Meta enables some consumers to speak and transact with merchants through the chat apps, including a new feature announced Thursday in Brazil. The company did not immediately respond to a request for comment on Thursday’s
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