3 ways leaders can build trust with employees and customers on Twitter, Instagram, and LinkedIn

Social media is becoming a more important tool for corporate communications. Data from the business advisory firm Brunswick shows that 81% of employees say it’s important for business leaders to actively communicate on social media.  When managed effectively, a company leader’s social media presence can build trust in a company and make potential employees view the company in a positive light.  To do that, leaders will need to be authentic, show compassion, and consider branching out to different forms of social media.  Visit Insider’s homepage for more stories. Social media has become an increasingly central way for leaders to project a positive image, both within the company and externally. Following the pro-Trump insurrection at the US Capitol on Wednesday, corporate leaders at major companies from Microsoft to Paypal publicly spoke out condemning the events — and they took to social media to do so. Paypal CEO Dan Schulman wrote a LinkedIn post urging leaders to use their platforms to speak out. Data from the business advisory firm Brunswick shows that, of the 6,500 employees and 5,200 readers of financial publications surveyed, 84% say it’s important for business leaders to actively communicate on social media. And the importance social media is only heightened during…
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