Apple's CEO equates Facebook to digital peeping Toms, changing our behavior

Apple wants to ask users whether they consent to being tracked. Facebook says that’s unfair. James Martin/CNET Apple and Facebook’s relationship has always been best described as “it’s complicated.” But over the past couple months, the two companies have gone from frenemies to no longer being friendly.The latest example comes from Apple CEO Tim Cook, who compared Facebook to peeping Toms — people “looking in the window and seeing what’s in your home” without your permission. In the digital version, he said in an interview with Canada’s Toronto Star, published Monday, it’s “somebody looking over your shoulder, seeing what you’re searching, seeing who you’re talking to, seeing what ‘like’ buttons you’re hitting and so forth, and then building a detailed profile of that.” Cut through the chatter Subscribe to CNET’s Mobile newsletter for the latest phone news and reviews. That, he said, is why Apple’s pushing its newest privacy rules in a free iPhone and iPad software update due “in a few weeks.” In his interview with the Toronto Star, Cook said the software was created in part because he believes people should be asked to give consent to modern advertising techniques. In Apple’s case, the new software will include…
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