Authors of new book depict 'Facebook's dilemma and its ugly truth'

With scrutiny of Big Tech intensifying every single week, an ambitious new book is measuring Facebook’s missteps and miseries. As the title indicates, it’s not pretty:”An Ugly Truth” is the name of the book, co-authored by Sheera Frenkel and Cecilia Kang, both of whom report for the NYT. The book comes out on Tuesday. As I perused an early copy, I was struck by the vastness of the story. Facebook is, as Kang and Frenkel write, an “unstoppable profit-making machine,” affecting all of Earth, from the US to Myanmar. The authors have produced a valuable record of what went wrong, when, where, why, specifically in the last five years.”No Filter” author Sarah Frier, who was tasked with reviewing “An Ugly Truth” for The Times, says the book documents a clear pattern: “The social media behemoth does as little as possible to prevent disasters from happening, then feebly attempts to avoid blame and manage public appearances.” That’s why the back cover of the book cleverly lists the company’s apologias over the years: “I’m sorry.” “We need to do better.” “We need to do a better job.”The authors conclude that “even if the company undergoes a radical transformation in the coming years,…
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