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MyPillow is massively ramping up its spending on Facebook ads, data company Pathmatics told Insider. Its Facebook ad spending spikes whenever there's bad press about Mike Lindell, data shows. Lindell has openly criticized Facebook and said he plans to launch his own social-media site. MyPillow's spending on Facebook ads spikes every time there's bad press around its controversial founder Mike Lindell, according to data shared with Insider. Lindell has been blocked from Twitter, sued by Dominion, and had his products pulled by retailers all in the space of a few months - and MyPillow boosted its Facebook ad spending each time, the data shows. The pillow company has spent an estimated $3.6 million on Facebook ads since January alone, ad-data company Pathmatics told Insider. The company relies predominantly on infomercials, starring Lindell himself, to drive sales. He told Insider's Kate Taylor that he run ads on more than 5,000 channels and 500 radio stations that span the political spectrum and that the company reaches "everyone." He told Taylor Facebook,  » Read More

Oregon Parks and Recreation Department advised the community of Tierra Del Mar that Facebook has been granted an additional year for its cable installation project in Tierra Del Mar. Facebook had requested the extension and it was granted March 10.In a message forwarded to OPRD, Oregon Coast Alliance (ORCA) stated it was “astonished that OPRD decided to grant an extension for a year on the Edge Cable permit.”Early in April 2020, Edge Cable Holdings, Inc., a subcontractor for Facebook, notified the Oregon Department of State Lands of drilling equipment that was left behind after the drill pipe snapped. About 1,100 feet of drill pipe, a drill tip and 6,500 gallons of drilling fluid were left in the ocean.Facebook has drilled to the undersea punch-out point about a half mile from the lot and has completed the horizontal directional drilling work as of Monday, March 15, on the Jupiter subsea cable landing in Tierra Del Mar. The temporary steel casing has been fully removed from the borehole. Construction is now paused for spring break.  » Read More

Content provided by Asset 2 Last updated: 8 hours ago Today, Facebook (www.Facebook.com) has announced the launch of Instagram Lite to Sub-Saharan Africa, a new, lightweight version of the Instagram app for Android that uses less data and works well across all network conditions. The new version of Instagram Lite for Android is less than 2MB in size, making it fast to install and quick to load. It also has improved speed, performance, and responsiveness. Instagram Lite not only works similarly to the Instagram app for Android, but it allows the Instagram experience to remain fast and reliable for more people, no matter what device, platform and network they use. Commenting on the rationale for introducing the app to Sub-Saharan Africa, Engineering Manager for Instagram Lite, Peter Shin said, “Connectivity in the region can be unstable,  » Read More

The wrist sensor will detect gestures large and small. FRL Facebook Reality Lab reveals the direction of AR smart glasses. For the planning of AR smart glasses, AI and haptics need to be supported by 5G, advanced optics, AI, and a new OS and user interface. The system will use a nerve reading bracelet to read the users’ mind. There is no release date. This is researchers writing papers. Facebook is already planning Quest 3 and 4 with key new features. The new generations will have better optics and performance, making it smaller and lighter. The goal of VR for Facebook is “social presence” through eye and face tracking.  We saw Pandora X at SXSW. The immersive masterpiece by Double Eye Studios won Best VR Immersive User Experience Venice Film Festival (2020). It’s an incredible hour of entertainment. Great script. Great production design. The towering performances by Zeus and Hera were god-like. This is a breakthrough in immersive theater that everyone in VR should see. My two controllers lit up with gratitude.   » Read More

Facebook has an array of nine enormous data centers in Prineville and will build two more. Oregonian file photoFacebook plans to add two more huge data centers in the small central Oregon town of Prineville. The mammoth, $2 billion complex will have 11 data centers when Facebook finishes its latest expansion in 2023.The social media company built its very first data center in Prineville back in 2009, lured by Oregon’s uniquely generous tax breaks.Land is plentiful in the high desert above town and Facebook has expanded steadily over the past dozen years. The Prineville site remains Facebook’s largest complex of data centers anywhere, and will be nearly 4.6 million square feet when complete.Each of the two new Prineville data halls will be 450,000 square feet, on par with their predecessors. But Facebook said these buildings have a new interior design, with servers on two separate floors instead of just one.Only 350 people work in Facebook’s facilities, most in relatively low-wage security jobs.  » Read More

Facebook says it will remove any posts that celebrate the recent shooting in Atlanta or support the suspected shooter. Eight people were killed in the attack. Seven of the victims of the shooting were women and six were of Asian descent. The social network has designated the shooting to be a “violating event,” a classification that it’s previously used for the US Capitol riots in January this year and the killing of two people during Black Lives Matter protests in Kenosha in August 2020. This classification is part of Facebook’s expanded policies on Dangerous Individuals and Organizations. The social network noted last August that it wanted to address movements “that, while not directly organizing violence, have celebrated violent acts.” That means removing content related to movements that “have demonstrated significant risks to public safety but do not meet the rigorous criteria to be designated as a dangerous organization and banned from having any presence on our platform.” As is common with Facebook moderation, it’s not clear exactly what criteria the company is applying.  » Read More

by Jason Parker — March 17, 2021 MOORESVILLE – Facebook today co-hosts a webinar to support Mooresville’s small businesses and entrepreneurs, and that’s because of how proactive the Mooresville Chamber of Commerce was in supporting businesses during the first year of the COVID-19 pandemic. The Chamber’s extensive support included its social media accounts, advertising and content-publishing on the tech giant’s social platform. “When COVID hit a year ago, we thought that people were going to want and need to know who was open for curbside pickup, what hours were,” said Kirk Ballard, the CEO of the Mooresville South Iredell Chamber of Commerce.   “We’re a conduit of information, and this is what we do, and what Chambers do.” Ballard and his team ramped up their efforts to promote the content of local businesses, and in the last year ran more than 7,000 ads to boost visibility for the region’s businesses, whether a Chamber member organization or not.  “It was 25-30 a day, every day, it’s about being consistent,  » Read More

In October, Facebook unveiled its long-awaited “oversight board” – a special, semi-independent body, staffed mainly by experts on free speech and constitutional law, with the authority to make decisions about controversial content posted on Facebook’s platform.Sometimes described as Facebook’s “supreme court”, the oversight board has been met, in the legal and academic worlds, mostly with wonder, excitement and praise. Giving predominantly legal scholars input on the content moderation of the world’s largest social media platform seems like a positive step for social media governance.But behind the gloss, Facebook’s experiment is intended to foster anything but genuine accountability. It is a clever obfuscation offering Facebook cover to engage in socially irresponsible profit-seeking that would be publicly reviled were it more transparent.The trick is simple. Facebook faces a problem of two-sided economic incentives: dangerous and socially objectionable content is genuinely valuable to its bottom line, but so is the public perception that it’s proactively committed to maintaining a socially responsible and safe community.  » Read More

LONDON, March 16, 2021 /PRNewswire/ -- Publishers who reshare their existing content on Facebook achieve 67% additional clicks on average, reveals new research published today by Echobox, the AI-powered social publishing platform.The groundbreaking research found that the large majority of publishers currently only reshare small amounts of content on Facebook and stand to obtain substantial boosts in traffic by simply resharing more of their existing content. Echobox research reveals that 13% of publishers even see their Facebook reshares outperform their original shares Believed to be the first of its kind of this scale and specific to publishers, the study examined data from more than 600 leading publishers from around the world. Over 1.85 million Facebook shares and 2.8 billion Facebook clicks were measured to understand how publishers are resharing their posts and determine the impact on Facebook clicks. Antoine Amann, CEO of Echobox, said: "Resharing on Facebook remains massively under-utilized, yet it presents a unique opportunity for publishers to dramatically boost their social traffic - without cost." Key findings include: Publishers reshare just 8% of their total Facebook posts on average Yet a reshare generates on average 67% of the clicks it received as an original share For 13% of publishers,…

The efforts by Amazon and Facebook may have come up short in part because they were relatively new to the Washington influence game. While these two companies were starting to spend on lobbying, Google already had a heavy presence in D.C. and allies in the Obama administration. But the failure to provoke a federal crackdown on Google also contained a long-term benefit for Amazon and Facebook: Washington's reluctance to battle alleged tech monopolists postponed the two companies' own turns in the antitrust spotlight. Facebook's and Amazon's public silence about their complaints could have been an effort to avoid drawing attention to their burgeoningempires, said Yelp public policy chief Luther Lowe, a Google critic who spoke to FTC staffers multiple times during the probe. Facebook: The Google+ network and phone wars Google’s fledgling social network, Google+, had about 500 million users in 2012 compared with more than 1 billion people on Facebook. (Facebook now has an estimated 2.8 billion users worldwide.) But Facebook said the new upstart had an unfair advantage: Google had structured its search website so that users would see links to Google+ profiles before those from networks like Facebook and Twitter.  » Read More