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Feb 20, 2026, by Bob Curley LinkedIn has 1.2 billion users, but how many of us are truly using it effectively? Bryant University  Marketing Professor  Stefanie Boyer, Ph.D. , who has more than 15,000 followers on LinkedIn, says it’s not enough to just have a presence on the professional networking and career development platform; she details strategies to optimize LinkedIn engagement, grow your following, and present the most authentic and impressive version of yourself to potential employers. Stefanie Boyer, Ph.D. To improve LinkedIn engagement: Be authentic. "The posts that work don’t sound polished or corporate," Boyer says. "They sound like a real person sharing something useful. I always ask: What problem does this help my audience solve today? If the answer isn’t clear, the post usually falls flat." Be present. "Engagement is the conversation that follows the post," she emphasizes. "Respond to all comments, ask follow-up questions, and stay in the conversation. Posting and ghosting will make you lose momentum and signals to the audience that you only want a one-way conversation, which will lower your engagement and reach." Be curious. "When you reply to post comments, add value or ask a thoughtful question," Boyer says. "'Tell me more about that

The Graduate Business Birds and the Zimbabwean Students Association have teamed up to help students unlock their full career potential. As a part of their Global Career Accelerator Series, students can join Zoom meetings, where they can learn business skills from guest speakers and professionals. Each meeting is interactive, including discussions and opportunities for students to learn. Participants can ask questions and receive feedback on their work. This week’s meeting included guest speaker, graduate teaching assistant at Illinois State and software engineer, Vaibhav Dabhi. Dabhi focused on making LinkedIn profiles that stand out to employers. He recommended using a clear and simple profile picture that conveys professionalism. “Whenever employers open your profile, they will look at your profile photo first. If they look at your photo, it builds security. By looking at a photo, they can identify if you’re serious about getting hired,” Dabhi said. He also talked about the importance of having a customized LinkedIn URL and a compelling headline. “Let’s say I have to search for someone and it’s really hard because this person’s LinkedIn contains an eight- or nine-digit number, which is hard to remember,” Dabhi said. “If you look at mine, mine is separated by first

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Recruitment Intelligence 9 LinkedIn rolls out bundled hiring and promotion credits for SMBs LinkedIn has launched Premier All-in-One, a subscription that combines job postings, candidate outreach and advertising credits into a single package that, among other things, simplifies how small and midsize businesses (SMBs) identify and engage tal... Join now to access the full content. Trending Recruitment Latest in Reports

American Banker American Banker In-depth analysis, perspective and commentary on key issues affecting the banking industry. Published Feb 18, 2026 Sign up here to receive American Banker's complete Bankers' Hours newsletter — delivered to your inbox every morning. Fintech funding saw fewer, but bigger, deals in 2025 NY AG issues alert on crypto-based pig butchering scams Sign up here to receive American Banker's complete Bankers' Hours newsletter — delivered to your inbox every morning. Fed's Barr outlines AI risks to finance, labor market Mastercard applies a cyber security 'report card' Sign up here to receive American Banker's complete Bankers' Hours newsletter — delivered to your inbox every morning. Like Celebrate Support Love Insightful Funny Comment To view or add a comment, sign in More articles by American Banker

Chris Hill, The Motley Fool Updated Fri, July 15, 2016 at 1:47 AM UTC The following video is from Friday's Motley Fool Money roundtable discussion, with host Chris Hill and analysts Jason Moser, James Early, and Ron Gross. In this segment, shares of LinkedIn jumped up 18% on Friday morning, after fourth-quarter profit rose 66%. The business networking site added 15M new members ... two per second for the quarter. The company also became the thirteenth most-visited website in the world. The guys discuss LinkedIn's moat, and whether it's larger than Facebook's , and if it can keep up this level of growth. LinkedIn is finally coming into its own, and leaving behind the stigma created by the ultimate social network, Facebook. After the world's most hyped IPO turned out to be a dunce, most investors probably don't even want to think about shares of Facebook. But there are things that every investor needs to know about this company. We've outlined them in our newest premium research report. There's a lot more to Facebook than meets the eye, so read up on whether there is anything to "like" about it today, and we'll tell you whether we think Facebook deserves

Created in collaboration with McCann New York, LinkedIn’s latest campaign – The Network that Works For You – uses humour to depict those hilarious and sometimes awkward work moments so many people have experienced. The campaign acknowledges that LinkedIn can't fix every work challenge, but it does work when it matters most to keep you growing – in your career or business. Across film and social, sharp lines like 'LinkedIn doesn’t make your boss easier to deal with' land with a confident payoff, '“but it does connect you to your next one.' The same smart contrast shows up when 'LinkedIn Hiring Pro can help you find the ideal candidate,' followed by a painfully awkward welcome lunch that proves the network 'cannot help you find the ideal restaurant for their welcome lunch.' The work playfully positions LinkedIn as the partner that helps people and companies move forward — turning real effort into tangible career and business growth. This campaign, which includes two focus areas – Grow in Your Career and Grow in Your Business - marks a shift in the brand’s marketing strategy to tell a more unified story about the value that LinkedIn delivers, reinforcing how the network works for

The world is pretty heavy right now, and LinkedIn knows it. So the platform is taking a different approach: it's getting funny. To reach employees and employers alike, LinkedIn has launched a new campaign that tells a unified story about its products and brand. “The Network That Works For You” focuses on two key areas for LinkedIn users: career growth and business owners. A series of spots - the first work for the brand by agency McCann NY - features comedic workplace vignettes paired with a relevant LinkedIn product. In "Grow Your Business," a small business owner uses LinkedIn to run her company while her employees spend their lunch break sparring with robot vacuums. In "Cat," an employee uses LinkedIn Premium to find a new job after a co-worker brings his cat to work - tucked into his shirt. In a third spot, a medical professional navigates the timeless confusion of a hospital gown: front or back? The moment, according to chief brand officer Heather Hopkins Freeland, was designed to stretch beyond any single profession: "Even if you're not in the medical profession, you get that joke," she said. "We built this campaign to break through in a different way,"

Thanks to TechWolf for sponsoring this issue. Download their Vision Paper , The CHRO’s Mandate Has Changed: Time to Lead the AI Revolution, to learn how high-performing HR teams are leading in the AI era. This issue covers:  2026 performance management report, unlocking M&A value through operating model design, untapped talent segments, podcast on C-Suite outlook for 2026 and their implications for human capital, and AI in the workplace. 2026 Performance Management Report | The Talent Strategy Group | Zac Upchurch shares findings from a new global survey on how companies design, manage, and execute performance management today. Unlocking Merger Value Through Operating Model Design | McKinsey | A new article outlines 5 priorities that help avoid the common integration pitfalls, plus a companion 166-page 2026 M&A Trends report with practical tactics. Hidden Talent: Examples of Untapped Talent Segments | Brian Heger | My cheat sheet includes eight examples of untapped talent segments and the red flags that suggest you may be overlooking them in your hiring practices. Why Skills, Not Head Count, Matter Most to HR in 2026 | The Conference Board | A 30-minute podcast exploring insights from the C-Suite Outlook for 2026 and their implications for human

UK Prime Minister Keir Starmer has laid out a tougher stance on protecting children online. The plan includes tightening existing safety laws so AI chatbot providers are “firmly in scope,” and seeking new powers that could enable a minimum social media age, restrict “endless scroll or autoplay,” and limit VPN use by children to bypass age controls. As a parent, I recognize the instinct behind Keir Starmer’s post: the feeling that digital experiences can shape childhood in ways most families never agreed to. For CX leaders, the bigger point is that online safety is becoming a design-and-operations problem, and governments are starting to regulate the mechanics of the journey, not only the content inside it. What Starmer Actually Signaled Keir Starmer, UK Prime Minister has framed the next phase as faster intervention, and positioned the government as willing to confront major platforms if needed. He explicitly links the agenda to emerging AI risks, referencing action taken to ensure X’s Grok could no longer make non-consensual images, and says the UK will tighten online safety laws so AI chatbot providers are covered. “First, we are tightening up our existing online safety laws to ensure AI chatbots providers are firmly in scope.”