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Your LinkedIn profile is like your resume. Use it efficiently to meet potential clients and get jobs, not to date or make enemies. December 19, 2020 / 01:54 PM IST Photo by LinkedIn Sales Navigator on Unsplash Pune’s 46-year-old Kushal Gupta was in the process of applying for a different job but found that he wasn’t able to catch the attention of recruiters across his professional network. He was later pointed out that his profile timeline on LinkedIn contained a lot of irrelevant information that was driving away potential recruiters.“I did not know that posting personal activities or religious views was considered inappropriate on professional sites. Now I have tweaked it to make it look more job-ready,” he added.While platforms like LinkedIn are also categorised as social media sites, there is a difference between Facebook and LinkedIn. The latter is strictly a professional networking site and should be used only for that.Amidst a lot more job-seekers looking for new opportunities on sites like LinkedIn amidst the lockdown, it is imperative that such individuals are conscious about what they post on their timelines.Here’s a basic check-list on what not to post:Personal information is a no-go areaYou may have gone sky-diving in…

Dear Sam: I am a recently retired design engineer. I created an LLC to do freelance design engineering in retirement. In this era of COVID-19, I feel that it’s not practical or safe to get out there and make contacts face-to-face. So, I thought that a better idea would be to gain exposure using digital social media, but I’m not sure the best way to go about it. Friends and colleagues have mentioned various social media platforms, such as LinkedIn, Facebook, and Twitter, and creating a website. I’m not very fluent in all of that, and frankly, the options are rather dizzying to me. I don’t want to get dragged into the social media “weeds.” I feel that I might end up spending a considerable amount of time on all of that rather than actual design engineering. Can you provide your thoughts and suggestions? — KenDear Ken: You are not alone. So many individuals leverage their expertise to engage in a second-act career. Deciding how to promote your engineering venture would undoubtedly be dizzying if trying to engage across each of those social media platforms. Not only would you need to build your profile on each of those platforms, but…

In the middle of a global pandemic, it's critical for healthcare leaders to be able to connect with other physicians and researchers who are experts in infectious diseases or other areas of medicine impacted by the virus. It turns out startup H1 has the technology to make those connections happen. The startup developed a massive digital professional database and data analytics platform that connects healthcare professionals and life science companies. It basically serves as a LinkedIn for the pharmaceutical and biotech industries. The New York City-based health technology company has experienced explosive growth in 2020 and just raised a $58 million series round of funding, co-led by growth-stage investment firm IVP and Menlo Ventures. Transformation Capital, Lux Capital, Lead Edge Capital, Novartis dRx and YC also participated in the round. Menlo Ventures, a 44-year old venture capital firm, also led the series A round in April 2020. The startup graduated from Y Combinator's accelerator program back in January and has closed $71 million in funding in 2020. H1's platform provides comprehensive, in-depth profiles of more than 9 million healthcare professionals and 16,000 institutions in 70-plus countries, all of which are kept up to date weekly. It's the largest such data…

Photo for representation. Tribune File New Delhi, December 17 Indian professionals are cautiously optimistic heading into 2021 as two in five Indian professionals expect an increase in the number of new jobs, LinkedIn year-end data shows. LinkedIn on Thursday released key survey and platform data for 2020. According to LinkedIn year-end data, India has remained cautiously optimistic and resilient in the face of uncertainty, and overall confidence scores remained steady between 50 and 57 from April to November. As per the findings, two in five (40 per cent) Indian professionals expect an increase in the number of new jobs (up from 19 per cent in April), and one in two (53 per cent) expect their companies to do better in the next six months, going into 2021. The workforce sentiment data and confidence scores are based on the online survey responses of 21,066 professionals from April to November 2020 as part of the LinkedIn Workforce Confidence Index, which is a fortnightly pulse on the confidence of the Indian workforce. “The year 2020 was a disruptive year, and 2021 will help us tackle unforeseen challenges and prepare for new realities. Going forward, India will reimagine the future of work across five…

It’s no longer a secret that the coronavirus pandemic has led to increased social media and video consumption. And, there is no slowing down as we head into 2021. It's a tactic that smart brands will use, as evidenced by Techjury reporting that 80% of consumers would rather watch a brand’s livestreamed video than read one of its blog posts. But how? SmartBrief talked with Zen Media’s founder and CEO Shama Hyder, a sought-after keynote speaker and a LinkedIn Top Voice in Marketing, about how brands can use livestreaming video to their advantage. Below is the video interview, along with a transcript that has been lightly edited for brevity and clarity. Why is livestreaming important for brands? Livestreaming is really important because video is important and video connects consumers -- whether you're B2B or B2C -- to your brand like nothing else. In fact, did you know that over 64% of people will watch up to a 30-minute commercial video clip versus 24% who will finish reading an article. Now, what livestreaming does is it takes that video element and it makes it even more personal. It brings it even closer because the audience knows that it is “live” and…

Start-Up Nation Central, a nonprofit organization that aims to connect Israeli startup firms to corporations, governments and organizations around the world, is setting up a network of over 1,000 business and tech leaders from the UAE and Israel. Called the UAE-IL Tech Zone and touted as “the first community of its kind,” the aim is to link the innovation ecosystems of both sides, the founders said in a statement. The community, which already has people from the business, innovation and technology sectors, including investors, developers and government entities from both countries, hopes to make connections to help Israeli entrepreneurs deepen their understanding of the business and innovation culture in the UAE, the statement said. Get The Start-Up Israel's Daily Start-Up by email and never miss our top stories Free Sign Up Israel and the UAE signed a normalization agreement in September, paving the way for a buzz of business and tourist activity. The group currently runs on LinkedIn, the business networking platform, and when possible, members will take part in physical meetings via delegations in both countries, workshops, round tables, conferences and other relevant activities, to emphasize the strengths that each country brings. During 2021 the community will use a…

Jacqueline Loh has moved on from her role as Scoot's VP, marketing after more than six years with the company. In a LinkedIn post, Loh (pictured) said it has been an amazing six years and never imagined she would come so far personally and professionally when she started in Scoot, or that she would have the privilege of taking the brand so far. During her time at Scoot, she was responsible for seeing the airline evolve from promo-driven tacticals to consumer insights-driven content marketing centred on storytelling and become a brand that inspires consumers to travel less ordinarily. Loh also led the shift from just 50% online buys to 100% measurable digital media, which drives almost 70% of total revenue on direct and consumer channels. Loh added in her post that this was done by building an end-to-end funnel using Echo remarketing, dynamic travel ads as well as payments to enable market penetration. Additionally, Loh also changed Scoot's practice of using adhoc email blasts to a full-fledged CRM of automated journeys by segment and behaviour. "This year, while frustrating in its lack of tangible achievements showed me that I could continue to innovate and continue to drive brand purpose meaningfully.…

LinkedIn can be a highly effective way for charities to communicate with stakeholders, supporters, and partners. This is largely because of its professional audience. They are keen to explore partnership opportunities, corporate volunteering, and how charities and other sectors can support each other. As of 2020, LinkedIn had recorded 690 million users, across 150 countries. Research by LinkedIn has found that almost all UK business-to-business marketers use the social media platform and well over half describe it as “highly effective”. Among charities to see the benefit on is UK Youth, which became LinkedIn’s charity partner in 2019, aiming to help young people with their career prospects. Here we look at seven hacks for charities using LinkedIn. Always think visual Think of LinkedIn as a shop front for your charity by making sure your profile page imagery is eye-catching. This involves a circular profile image as well as a cover photo. It would be beneficial to use simple branding for the profile picture, whereas the cover photo for charities can be more imaginative. This helps to focus on simple messaging, such as the slogan for a latest campaign or fundraiser. Including a service user can add authenticity. But be aware of…

Education always sets up an individual on the path of realizing a fruitful career. However, most students think of only learning as their go-to thing when it comes to getting a brilliant well-paying job, without realizing the need to invest correctly in preparation. A lack of preparation can see you struggle to nail a career despite your academic achievements while in college. Most students are looking to pay someone to do my homework but forget that one of the best ways to prepare can involve creating a professional profile while still in college, and what better way than to have a brilliant profile on LinkedIn? Like most things, you have to start preparing your LinkedIn profile slowly and improving it as time goes with increased knowledge and experiences. To achieve this, you have to plan accordingly and stick to the plan as your profile grows. It can prove useful when the right time to get a job in your respective career comes. So what should you know to build a successful LinkedIn profile? Steps in Effectively Using LinkedIn for Occupation Preparation Complete your new profile. Finishing your profile on LinkedIn proves optional, but for you to have a better presence…

A research report on the Online Recruitment Platform Market 2020 Industry Research Report” is being published by Stats and Reports. This is a key document as far as the clients and industries are concerned to not only understand the competitive market status that exists currently but also what future holds for it in the upcoming period, i.e., between 2020 and 2027. It has taken the previous market status of 2013 – 2018 to project the future status. The report has categorized in terms of region, type, key industries, and application. Major Geographical Regions The study report on Global Online Recruitment Platform Market 2020 would cover every big geographical, as well as, sub-regions throughout the world. The report has focused on market size, value, product sales and opportunities for growth in these regions. The market study has analyzed the competitive trend apart from offering valuable insights to clients and industries. These data will undoubtedly help them to plan their strategy so that they could not only expand but also penetrate into a market. Covid-19 pandemic affects most industries in the globe. Here at Stats and Reports we offer you comprehensive data of related industry which will help and support your business…