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New York, Sept. 25, 2025 (GLOBE NEWSWIRE) -- Octane11 now integrates with LinkedIn’s new Company Intelligence API, bringing new attribution and analytics to B2B marketers. In pre-release testing, Octane11 compared match rates, engagement metrics, and cost before and after the availability of the new Company Intelligence API. On average, customers saw a 3x increase in account visibility and 4.4x increase in target accounts engaged. “This new integration gives Octane11 clients a clear view of LinkedIn’s full business impact, revealing more than 2x the pipeline and revenue influence than they could measure before,” commented Dan Rosenberg, Founder & CEO of Octane11. “We’re also seeing huge improvements in other key metrics like cost per engagement and overall reach.” In addition to Octane11’s independent analysis, LinkedIn cited the following results from tests across all LinkedIn and B2B Attribution & Analytics Partners. Customers found: 287% more companies reached  75% more MQLs influenced  96% more SQLs influenced  43% decrease in cost per acquisition  “The new Company Intelligence API has given us a step-change in visibility,” commented Lynn Tornabene, CMO/CPO at Anteriad, an Octane11 customer. “We’ve seen dramatic increases in target account reach and engagement, as well as more opportunities influenced by LinkedIn Ads. It’s exciting to have

In late 2024, LinkedIn started using member profiles to train its AI. At the time, this was restricted to only certain areas, such as the U.S. and other countries. One year later, LinkedIn is now adding all of the regions that weren’t previously included. Once the change goes into effect, everyone’s profile on LinkedIn may be used to train the site’s generative AI.  The announcement came quietly, like the one in 2024. LinkedIn updated its generative AI FAQ webpage to include the new rules. The new rules are the same as the old rules, except they now apply to the UK, EU, European Economic Area (EEA), Switzerland, and basically everywhere else that wasn’t impacted by the initial changes in 2024.  LinkedIn will start using member profile data to train its AI on Nov. 3, 2025. This setting is enabled by default, so if you don’t want your data being used to train LinkedIn’s AI, you’ll need to manually log in and opt out of it. Profiles for members under the age of 18 won’t be used for training purposes at all.  If anyone is curious about how LinkedIn will use the data and what data the company intends to use

Looking for ways to enhance your skills in a rapidly changing work environment? This could help. LinkedIn has launched a new “LinkedIn Learning Career Hub,” which is designed to help guide professionals through industry-relevant updates and skills, in order to ensure that they’re on the right track to achieve their career goals. As you can see in this example screen LinkedIn’s Career Hub will provide an easy way for both companies and employees to maximize their learning, based on industry trends and needs within the organization. The new Career Hub includes three key pathways for training and development: Trending Skills  insights will help organizations understand the skills that their employees have, so they can identify gaps, and track emerging trends across industries. “It combines internal data from employee LinkedIn profiles with external benchmarks to support smarter learning and talent decisions.” Internal Mobility , meanwhile, is focused on employees, and aims to   help connect employees with internal career opportunities. LinkedIn will highlight the skills needed for these roles and suggests relevant courses users can take to enhance their skills. Which then leads to Role Guides , which will provide more in-depth information on how employees can upskill and align their

In the ever-evolving world of social media platforms, LinkedIn has long positioned itself as the go-to network for professionals, but recent adjustments to its algorithm are stirring unease among content creators who rely on video to engage audiences. As of mid-2025, many influencers and marketers report a noticeable dip in video views, prompting a reevaluation of strategies that once thrived on the platform’s feed dynamics. This shift comes amid LinkedIn’s broader push to prioritize meaningful interactions over viral content, a move that echoes similar tweaks seen on other networks but with unique implications for B2B creators. According to reports from industry observers, the algorithm changes appear to favor content that fosters deeper engagement, such as comments and shares, rather than sheer view counts. Creators who previously enjoyed exponential growth through short-form videos are now finding their reach curtailed, with some experiencing drops of up to 30% in impressions. This isn’t isolated; it’s part of LinkedIn’s ongoing effort to refine its ecosystem, ensuring that professional discourse remains substantive amid a flood of user-generated material. Algorithm Adjustments and Their Ripple Effects Drawing from insights in a recent article by Digiday, these tweaks have led to a slump in video views for some

We designed JobSnap as the LinkedIn for service providers, a place to build your reputation, show your value and grow your income.” — James Albis, ...

A Bengaluru techie who now works at IBM in California shared how, after being rejected thrice for an H-1B visa, he landed an O-1 visa with his “extraordinary ability.” 26-year-old Tanush Sharanarthi shared that he got the visa because of his work and research in artificial intelligence. 26-year-old Tanush Sharanarthi received an O-1 visa after being rejected for an H-1B visa for three years. (LinkedIn/Tanush Sharanarthi) “From three years of striking out in the H-1B lottery… to finally being approved for the O-1 ‘Einstein’ visa in the field of Artificial Intelligence. For three years straight, I played the H-1B game of chance. Three tickets, three misses. At this point, I was starting to feel like the unluckiest person in Vegas,” Sharanarthi wrote on LinkedIn. Also Read: Man who returned to India claims Indian managers in US exploit H-1B workers, favour own community He continued, “But instead of waiting on luck, I went all in on what I could control: late nights, building products, publishing research, and contributing to the field I love. Turns out, consistency pays better than the lottery. This week, I was approved for the O-1 visa, a special category reserved for individuals at the top of their

Video is thriving on LinkedIn. V ideo watch time rose 36% year-over-year in 2024 , with short-form video creation growing  at twice the rate of other post formats, while  video posts are shared 20x more than any other content type in the app. If you’re not utilizing video within your LinkedIn marketing approach, then you’re not maximizing your opportunities, and with so many video creation options now available, including generative AI video (this is not an endorsement of AI video, just a note), it should, at the least, be on your radar if you’re seriously looking to improve your LinkedIn standing. And these tips might also help. LinkedIn recently shared an overview key video creation tips, based on platform engagement trends, which could help to guide your video content approach. Some valuable notes, worth keeping handy in your process.

Griffith University’s 2024 Sustainability Report marks a significant milestone in the University’s journey toward achieving its ambitious sustainability targets, aligned with the United Nations (UN) Sustainable Development Goals (SDGs).  Joining the international call to end poverty, protect the planet, and ensure peace and prosperity by 2030, the 17 SDGs have shaped Griffith’s Sustainability Strategy 2023 – 2030 as evidenced by actions and impact.  Griffith Vice Chancellor and President Professor Carolyn Evans. Vice Chancellor and President Professor Carolyn Evans said the Sustainability Report was an opportunity to celebrate the efforts of staff, students and partners who continued to drive innovation and impact in alignment with the UN SDGs.  “The sustainability report captures Griffith’s efforts to embed environmental, social and governance principles across every facet of university life including academic, operational, and community,” Professor Evans said.  “As we celebrate our 50th anniversary in 2025, we remain steadfast in our aim to be a leading university of influence and impact in Australia and across the Asia–Pacific.”  Key achievements in 2024 included:  Climbing 48 places since the 2023 round – Griffith ranked 24th worldwide in the 2024 Times Higher Education Impact Rankings, 5th in Australia, and 1st in Queensland Griffith reduced emissions by six

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by Taylor Soper on Sep 20, 2025 at 12:19 pm September 20, 2025 at 12:22 pm (Photo by iStrfry , Marcus on Unsplash) Longtime entrepreneurs and venture capitalists are sounding the alarm over President Trump’s new H-1B fee that would impact tech companies and the workers they hire from abroad. Trump announced an executive order Friday outlining the $100,000 fee for H-1B work visas, which allow companies to hire highly skilled foreign workers in “specialty occupations” such as software engineering, data science, and other STEM fields. By imposing the new fee, the Trump administration says it aims to curb abuse of the H-1B program while reserving visas for only the “best of the best.” Currently, companies pay several thousand dollars in government fees and legal costs per H-1B application. Adding a $100,000 surcharge per worker would be unprecedented. “Now we’re making H-1B sponsorship prohibitively expensive, cities outside the U.S., like Toronto, Vancouver, and London will pick up the talent,” Manny Medina, co-founder of Seattle startup Outreach, wrote on LinkedIn. Medina, who is working on a new startup, recently relocated to London. “To my founder friends stuck in visa limbo: London’s doors are open,” he wrote in his post. Larger companies