Social Networks

9:00 AM PST 3/11/2021 by Natalie Jarvey Snap, Inc. 'The Best Snaps Show' hosted by Salice Rose and Brent Rivera will showcase posts from Spotlight and Snap Maps. Snapchat wants to shine a light on some of its best user-generated posts. The mobile app is launching a new original series to showcase content from its Spotlight and Snap Map public features. The Best Snaps Show drops on Snapchat's Discover platform on March 14 and will run for eight episodes, with new episodes dropping weekly. Creators Salice Rose and Brent Rivera are hosting the show, which is produced by Portal A. "We're leveraging content made from everyday Snapchatters to make the show," says Snap head of talent partnerships Jim Shepherd, explaining that it allows people to "see this fun, authentic side of our global community." Snapchat launched Spotlight in November to give users on its platform a more public forum to showcase their snaps. The TikTok-like feature has taken off. Snapchat said in February that Spotlight has more than 100 million monthly active users. The three-year-old Snap Maps feature, which allows users to see public posts by location, has over 250 million users per month. With 175,000 daily video submissions for…

Announcement from Emerging News Products Director Chris Meighan and Snapchat Discover Editor John Taylor:We are excited to announce that Nina Zafar is joining Emerging News Products as a multiplatform editor on the Stories team.Nina comes to us from Features, where she has been an editorial aide working with the pop culture team. In this role, she has done everything from producing Date Lab to running social media accounts. She also has written for the TV listings column, Real Estate’s Where We Live feature and the Reliable Source blog. In her new role on the Stories team, she will curate, edit and reimagine The Post’s most timely, topical and engaging journalism for Instagram Stories and Snapchat’s Happening Now and Discover surfaces.Before coming to The Post in 2019, Nina worked at the Smithsonian Channel, Bumble and Al Jazeera. She is a graduate of George Washington University’s Elliott School of International Affairs and has a master’s degree in journalism and public affairs from American University. She lives on the H Street NE corridor with her sister and their cats, Phoebe and Misha. She enjoys baking, fitness and sipping old-fashioneds at new restaurants.Please join us in congratulating Nina. Her first day is March 29.

YouTube and Nielsen roll out new ad measurements as YouTube CTV viewership continues to increase. Here's what you need to know.In 2020, more people than ever streamed YouTube on connected TVs (CTV).This is driven in part by people spending more time at home, resulting in more folks choosing to watch YouTube primarily on the TV screen.In December 2020, a quarter of logged-in YouTube CTV viewers watched content almost exclusively (more than 90%) on the TV screen, according to internal YouTube data.Moreover, Google’s early studies have shown that YouTube CTV campaigns are driving incremental viewership across linear TV, desktop and mobile devices.After leveraging YouTube CTV for a recent campaign, Christina Seidner, Senior Brand Manager, Kimberly-Clark, noted:“We believed YouTube CTV would boost our Pull-Ups campaign in a cost-effective way as our customers continue to shift attention from traditional TV to streaming platforms. What we found is that what’s true about YouTube overall is true about YouTube CTV – it delivers unique reach to TV.”The growing viewership of CTV creates a new opportunity for advertisers.However, understandably, many advertisers have hesitations around advertising on CTV due to difficulties in measurement and attribution.YouTube has acknowledged the importance of measurement across CTV and, as a result,…

Bicycles scared people when they were first introduced, says Evan Spiegel. The lesson? Don't be too quick to dismiss the usefulness of emerging technologies. Spiegel, the CEO and co-founder of Snap, discussed the future of his company's best-known product and the broader social media landscape at Fast Company's Most Innovative Companies Summit on Tuesday. Snapchat has 265 million daily active users who send 5 billion snaps per day, but the company has expanded well beyond disappearing messages into new features like an interactive map, augmented and virtual reality, and a TikTok-like offering called Spotlight. Here are the tech innovations he expects will shape the social media industry and how we interact with Snapchat and other platforms in the future.Augmented realitySnap introduced augmented reality glasses called Spectacles in 2016, but it didn't go well. Today, Spiegel says he sees untapped potential in augmented reality using just a smartphone. For example, users can try on products and buy them within social apps, increasing conversions and "transforming shopping into more of an experience, which hasn't really been possible online historically," he says.AR could also be "transformative" for education, Spiegel says. It could make it easier, for instance, to learn about how the human body works--a big improvement over the trip to the morgue Spiegel remembers from his school days. PrivacyApple's new privacy policy, which requires…

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Drawing from the world of gaming, writer/director Pete Ohs is embarking on a post-production experiment for his pandemic-shot film, Jethika: live-streaming his edit. “I know that YouTube is overflowing with editing and software tutorials but I’ve never heard of anyone actually editing a movie live,” he writes in an email, and I can’t think of anyone who has done this either. Beginning this week, Ohs is using Twitch to transmit his editing screen as well as webcam footage of himself behind the console, allowing viewers to track his process cut-by-cut. “I imagine the audience for this stream is going to be extremely niche but I feel like it could be really interesting for certain filmmakers, particularly those earlier in their careers who haven’t had the chance to sit in on many edit, he writes. “I know I’m always curious to gain insights into other’s creative processes.” Indeed, Ohs’s generous experiment will undoubtedly prove useful to young filmmakers and editors. I tuned in for a few moments to watch Ohs cut a scene bouncing from a car traveling down a highway to a guy stranded at the side of the road. Asked a viewer in the chat, “How do you slide the…

Facebook Inc will allow content creators on its platform to earn revenue from short-form videos.Facebook Inc will allow content creators on its platform to earn revenue from short-form videos via advertisements, the social network said on Thursday.The announcement came in a blog where the company detailed its plans to help creators make more money, as smaller tech rivals have been racing to attract famous social media personalities.Snapchat owner Snap Inc has been paying $1 million per day to creators who make viral short videos on its feature called Snapchat Spotlight. Twitter recently announced it would launch "Super Follows," which would let users charge followers for exclusive content.Facebook said creators can now earn ad revenue from videos as short as one minute, down from three minutes previously.It will also begin testing ads that look like stickers, which content creators can use in their Facebook Stories to earn money.More creators can now qualify to earn ad revenue from live-streaming videos on Facebook, previously an invite-only program.The social media giant said it would also give away $7 million in free Facebook Stars, which users can pay to creators on Facebook Live as a form of tipping.

WhatsApp recently announced that the voice and video call functionality is no longer limited to smartphones. (Photo: GALLO IMAGES/GETTY IMAGES) WhatsApp has finally caught up with Microsoft Teams, Zoom, Skype, Apple Face Time and Google Meet and introduced a video call option from its desktop app for PCs and laptops.Voice and video calls are nothing new to WhatsApp, but this functionality is no longer limited to smartphones, as video call apps have become the new norm in the pandemic era.   “Answering on a bigger screen makes it easier to work with colleagues, see your family more clearly on a bigger canvas, or free up your hands to move around a room while talking,” WhatsApp said in a statement announcing the new feature.READ MORE | Here’s what you need to know about WhatsApp’s new privacy policyThe WhatsApp smartphone app allows group video calls with up to eight people and this will soon be available on the desktop app too – but the Facebook-owned company has not yet said when it’s likely to be enabled.HOW TO DOWNLOAD THE WHATSAPP DESKTOP APPThe new app isn’t yet available for browsers such as Google Chrome, Firefox or Internet Explorer, but it can be downloaded from…

WhatsApp now lets you make or receive voice and video calls on its desktop app for Windows and Mac. The feature was earlier being rolled out for select users only, but now it is available for everyone in India. It will be useful for those who use WhatsApp desktop every day for work or personal purposes.How to Download WhatsApp Desktop AppsIf you don't have WhatsApp on your computer, you can download it for Windows 32-bit here, Windows 64-bit here and Mac here.Which versions of WhatsApp's desktop apps can make calls?WhatsApp says the calling feature is supported on Windows 10 64-bit version 1903 or newer and macOS 10.13 or newer. But you can only make one-to-one WhatsApp calls as of now, as group calls aren't supported on WhatsApp's desktop app at the moment.System requirements for WhatsApp video calls on PCTo make WhatsApp voice and video calls on the desktop, you will need three things: An audio output device and microphone for calls. If you want to make video calls, you also need a webcam. An active internet connection on your computer and phone. Additionally, you will be required to grant WhatsApp permission to access your computer's microphone and camera to make…

11 March 2021 UK organisations are encouraging employees to learn skills together to foster a sense of belonging amid the pandemic and the rise of remote working, according to a new report from LinkedIn Learning, the learning platform from LinkedIn.The report found that 75% of UK Learning and Development professionals say that community-based learning is more important to their businesses today than before the global pandemic, 84% believe it improves employee engagement, and 94% agree that teams that learn together are ultimately more successful. LinkedIn Learning’s ‘2021 Workplace Learning Report’ surveyed 150 Learning and Development professionals at UK organisations to explore how companies are approaching workforce learning and development in the year ahead.It also found that employee development has become a higher business priority since Covid-19, with 63% of L&D professionals saying that their CEO has become an active champion of workplace learning. It also highlighted that companies are encouraging employees to learn together by using social features such as chat software, online learning groups and course recommendations, which can help improve engagement.Data from LinkedIn Learning also found that learners who use social features, on average watch 30 times more hours of learning content than those that do not.Meanwhile, priority focus…