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Snapchat has brought augmented reality-powered fun to more than 7 million Australians this year Snapchat has celebrated the creativity and innovation of Australian marketers, agencies and advertisers in 2022, with a look back at some of the best-augmented reality (AR) campaigns to land on the platform this year.Throughout 2022, Snapchat partnered with local brands, government organisations and global giants to bring augmented reality-powered fun, utility and education to its community of more than 7 million Australians.Through ground-breaking campaigns which inspired, entertained and drove the community to take action, this year Aussie ad land flexed its AR muscle and leaned into technology that is being used by the 250 million Snapchatters around the world, who engage with augmented reality more than 6 billion times every day. Matt Coote, Snapchat’s head of enterprise ANZ, said: “From creating a solar-eclipse with AR, to turning the Harbour Bridge into a fantasy world,  and even enrolling to vote, Gen Z and Millennial Snapchatters across the country connected deeply with brands and campaigns which embraced the power of augmented reality to help our community learn something new, express themselves, have fun and share in the moment with friends and family.”Haran Ramachandran, Snapchat’s ANZ head of creative services

Getty Jayson Tatum, Boston Celtics If the Boston Celtics are going to avenge their December 16 loss to the Orlando Magic when they face off again on December 18, they’re going to have to do it without Jayson Tatum.According to ESPN’s Adrian Wojnarowski, Tatum has been ruled out of the rematch with Orlando due to personal reasons. According to fans across social media, it would seem that Tatum’s absence is due to his son’s birthday party, as the Celtics superstar has been posting pictures of the shindig to his Snapchat account. “Helpful Reddit comment: “Before anyone freaks out, on Snapchat Deuce is having a huge birthday bonanza and it looks like all his family is in town. It looks like he’s just taking the day off lol,” Twitter user @FirstToTheFloor posted shortly after the news broke. Tatum, 24, was one of the only Celtics to make a difference during Boston’s 117-109 loss to Orlando, ending the game with 31 points, seven rebounds, three assists, and two steals while shooting 45% from the field, but just 25% from deep. Unfortunately for the Celtics, Tatum’s perimeter struggles were symptomatic of the team’s overall performance, as they shot just 11-of-46 from three-point range, shooting just 23.9% as

By Josh Shannon jshannon@chespub.com Dec 17, 2022 6 hrs ago 0 A University of Delaware freshman who flashed a handgun in an online video is banned from campus and facing several charges after UD Police found the gun hidden in his car, according to court records.Michael T. Hearn Jr., 18, was arrested Friday night – just hours before the campus closed for winter break – after an investigation that began when a classmate saw the video posted in a student chat room on the social media app Snapchat. Load comments Post a comment as anonymous There was a problem reporting this. Welcome to the discussion. Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language. PLEASE TURN OFF YOUR CAPS LOCK. No links. Comments containing links to outside websites will be deleted. Don't Threaten. Threats of harming another person will not be tolerated. Be Truthful. Don't knowingly lie about anyone or anything. Be Nice. No racism, sexism or any sort of -ism that is degrading to another person. Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts. Share with Us. We'd love to hear eyewitness accounts, the history behind an article.

Evidence showed Daniaal Iqbal had sent a message 20 seconds before the accident. Daniaal Iqbal (Image credit: North Yorkshire Police)By: Chandrashekar BhatA law student from Bradford whose dangerous driving while using Snapchat caused the death of a biker has been jailed for three and a half years.Daniaal Iqbal, 23, who was also working as an Amazon delivery driver when the fatal accident took place in September 2019 is banned from driving for 45 months.He was driving a Ford Transit van round a bend when he collided with Peter Rushforth from Ripon who was riding his Suzuki motorbike.Rushforth, 56, died instantly. Iqbal was arrested and the data extracted from his phone showed he had sent messages to his girlfriend and another person on Snapchat while the van was moving. He had sent a message 20 seconds before the crash took place on Kirkby Road in Ripon.York Crown Court heard that Amazon had not provided Iqbal with a cradle for the phone to use the device hands-free, as he was also using a navigation app to find a petrol station when the accident occurred.Major Collision Investigation Team’s detective sergeant Kirsten Aldridge said Iqbal denied any responsibility for the crash but there was

Snapchat ends 2022 by sharing favorite filters, music, and more. Explore the platform's most notable features, including the Crying Face lens. Snapchat is ready to welcome the new year, but not without honoring 2022’s noteworthy achievements. A new year for some means a fresh start or reestablishing goals to achieve. In social media, 2023 means setting new targets and looking toward the future. But before social media platforms embark upon a new year, they must reflect on the successes that allow them to step into January with pride. With the end of the year in sight, Snapchat has a lot to celebrate. The social media platform has documented the app’s success in its “How Snapchat Captured You in 2022” post. Given that Snapchat is renowned for its lenses, it is natural that it would showcase this year's top-used filters. In the company’s article, the app features the most popular effects of the year, the top sounds used in Snaps, favorite TV shows and movies users shared, and the most popular locations captured in Snaps. Best Of Snapchat 2022 Snapchat users found the most enjoyment from the Crying Face lens. According to the data provided by Snap Inc, the lens has

PASO ROBLES, Calif. – Winifred Pifer Elementary School was notified on Dec. 13 of a cyberbullying issue through SnapChat that included a picture of a possible weapon, according to Paso Robles Police. School Resource Officers (SRO) discovered in the follow-up that the weapon in question was a BB gun. There was no direct threat made to any school or person, according to police. Police said that following this incident, the Paso Robles Joint Unified School District and the SROs collaborated to educate students and parents of the dangers of social media use and cyberbullying. Updates for this story will be added as they come into the newsroom. BE PART OF THE CONVERSATIONNews Channel 3-12 is committed to providing a forum for civil and constructive conversation. Please keep your comments respectful and relevant. You can review our Community Guidelines by clicking here If you would like to share a story idea, please submit it here.

What are Gen Z consumers looking for in brand messaging, and how do social media promotions influence their purchase decisions? Snapchat recently sought to dig deeper into the key trends via a new study, conducted in partnership with Omnicom Media Group, which looked at the key motivations of Gen Z consumers, and how brands can best align their messaging with evolving expectations. As per Snap: “Context matters for this generation and how brands show up – through messaging and media selection. If brands nail these two concepts, they’re already winning. Don’t worry, it's not a complete redrawing of the plan, but rather a meaningful adjustment in your planning process that will help you move the needle among Gen Z.” The main finding is that Gen Z consumers are increasingly loyal to businesses that speak about social issues, post information about such, or promote social change. “Gen Z expects brands to be drivers of social change and look for fair labor practices, inclusivity and sustainability. There are several ways in which brands can create socially impactful content that focuses on how the people, environment and product are treated. Diversity also came out as a big driver of societal impact for this generation

Have you considered the potential AR for your 2023 promotions? Snapchat’s already seeing good levels of success with its AR shopping activations, which it continues to advance in line with the latest developments in device tech. And with AR set to become an even bigger interactive element, with the expected arrival of AR glasses at some stage in the next few years, it could be worth paying attention to the latest AR advances, and considering if and how they might fit into your promotional strategy. Underlining this, Snapchat has today shared that Walmart’s recent Catalog-Powered Shopping Lenses reached over 35 million users in the app, leading to more than 161 million virtual trials of featured Walmart items. That’s significant, especially when you also consider Snap’s full user base is 363 million daily actives. Indeed, Snap says that over 250 million of its users – or 72% of its active user base - engage with AR elements in the app every day, and as this becomes a more common, habitual practice, and more people get accustomed to using virtual try-on tools and other digital elements, the expectations around AR shopping are rising, which could provide even more opportunities for brands. Snap’s AR

Can't get enough of Spotify Wrapped? There's an exclusive Snapchat lens dedicated to the feature that showcases your listening personality results. It’s already been a few weeks since Spotify released its popular Wrapped roundup for the year, but those who also happen to have Snapchat accounts have the added option of using a lens to showcase their Spotify listening personality type. Many users have gotten a kick out of sharing their Wrapped results on social media apps like Facebook, Instagram, and Twitter. One of the new highlights included in the feature is a visual card dedicated to a Spotify user’s music-listening personality, which is a fun little twist on their musical preferences based on their activity on the app. To unlock Spotify’s personalized Snapchat lens, users will need to generate and access their Spotify Wrapped 2022 roundup. To do this, launch the Spotify mobile app, open the ‘Search’ tab and tap the ‘2022 Wrapped’ genre tile. There should be a section in there that says, ‘Your Wrapped is here’ — tap it and view the stories until the ‘My Listening Personality’ card shows up onscreen (it’s probably the second to the last Spotify Wrapped card in the series, in case

‘Tis the season to celebrate the trends and Lenses that transform your world. It’s the time of year to look back, recap, and wrap up how Snapchat captured you in 2022. Every day, people use Snapchat to express themselves, live in the moment, and learn about the world around them — and 2022 was no different. There were all kinds of trends. First, Snapchat Lenses inspired their community, helped them connect with their closest friends, and discovered endless possibilities through their Camera. The Crying Lens became globally the most popular Lens of the year! Since its launch, it has been viewed more than 9.8 billion times across the world.   But 2022 wasn’t all tears. Snapchatters felt Shook, and showed their silly side with Cartoon Kid and Cute Anime coming in as runner up Snapchat Lenses of the year. In Australia the top three Snapchat Lenses were: Crying Lens (remember this?) Shook Lens Tongue Twister This year Snap’s community turned up the volume! Overall, the number of Snap Stories with music grew by more than three times. The top songs used in Snaps were: “Happy Birthday” by Vitamin A “El Haraka De” by Ahmed Helmy  “Like Me Better” by Lauv “Yummy” by