Civic Engagement is Trending: How Brands are Getting Young People to the Polls
With November 3rd right around the corner and arguably one of our country’s most important elections, I find myself surrounded by a media presence urging me to go vote. Social media, paired with our current political climate, has led college kids to be extremely engaged and invested with the social, environmental, and economic issues our country’s leadership holds in its hands. Historically, college kids have often been liberal and passionate protestors for human rights, but social media has created an outlet for activism that is easier than it ever was before. All over Instagram, Facebook, Snapchat, and Twitter, my peers are encouraging their social circles to get out there and be the generation to make the changes our country needs. In the last presidential election in 2016, only 46.1 percent of eligible 18-29-year-olds voted. But this year, the stakes feel much higher for this age group. Media has amplified our emotions and made us more aware of institutional inefficiencies in our country. Social media has made it so that people can no longer ignore many of America’s societal issues because they are constantly being posted about. What’s more, is that this activism doesn’t seem to stop with my fellow students. Many businesses are also urging young people, in particular, to get out there and cast their votes. Several top clothing companies like Madewell and Levi’s have created apparel lines with aesthetic “VOTE” graphics so that customers can flaunt and be proud of their civic engagement. Many brands have also created entire advertising campaigns designed to encourage voter turnout. They’ve been sending emails and posting resources on their social media or websites on how to register to vote and make sure consumers are aware of important deadlines in their respective states. Snapchat, one of the most popular apps among 18-29-year-olds, announced…
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