Monday, April 20, 2026
Monday, April 20, 2026

Civic Engagement is Trending: How Brands are Getting Young People to the Polls

With November 3rd right around the corner and arguably one of our country’s most important elections, I find myself surrounded by a media presence urging me to go vote. Social media, paired with our current political climate, has led college kids to be extremely engaged and invested with the social, environmental, and economic issues our country’s leadership holds in its hands. Historically, college kids have often been liberal and passionate protestors for human rights, but social media has created an outlet for activism that is easier than it ever was before. All over Instagram, Facebook, Snapchat, and Twitter, my peers are encouraging their social circles to get out there and be the generation to make the changes our country needs. In the last presidential election in 2016, only 46.1 percent of eligible 18-29-year-olds voted. But this year, the stakes feel much higher for this age group. Media has amplified our emotions and made us more aware of institutional inefficiencies in our country. Social media has made it so that people can no longer ignore many of America’s societal issues because they are constantly being posted about. What’s more, is that this activism doesn’t seem to stop with my fellow students. Many businesses are also urging young people, in particular, to get out there and cast their votes. Several top clothing companies like Madewell and Levi’s have created apparel lines with aesthetic “VOTE” graphics so that customers can flaunt and be proud of their civic engagement. Many brands have also created entire advertising campaigns designed to encourage voter turnout. They’ve been sending emails and posting resources on their social media or websites on how to register to vote and make sure consumers are aware of important deadlines in their respective states.  Snapchat, one of the most popular apps among 18-29-year-olds, announced…

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Apple's 'Clips' App Finally Gets In Sync with the Social Media Generation

A little over three years ago Apple released the first version of Clips, a fun little video editor that was designed to capture the fun of Snapchat, and now it’s just dropped a major new feature update to get it ready for the iPhone 12 family — although there’s still lots of stuff here for everyone to enjoy. While Apple has frequently refreshed Clips with fun new stickers, backgrounds, and other content over the years, actual feature updates have been somewhat less common. Since the original app debuted before the iPhone X, it did get a pretty big update in late 2017 to take advantage of the TrueDepth camera with a cool new “Selfie Scenes” feature that allowed users to place themselves dynamically against such live backgrounds as a cafe in Paris and the bridge of the Millenium Falcon, but it took until the end of last year before it actually became possible to use Animoji and Memoji in the app. Following another update last spring that embraced iPadOS’ new keyboard and trackpad support, however, it looks like Apple has now taken Clips to a whole new level, announcing what it’s heralding as the “biggest update ever” in the form of Clips 3.0. What’s New In this massive update, it looks like Apple has finally pulled out all of the stops in its latest Clips update, making us wonder if perhaps the app has been promoted from a “B-team” hobby project into the mainstream of Apple’s first-party apps. Like Apple’s late addition of Animoji and Memoji last year, some of the new features are things that are long overdue, such as actually being able to record vertical video — something that arguably should have been there from day one for an app that’s clearly designed to appeal to the Snapchat generation. “Hello,…

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Global Over Top (OTT) Market Top Manufacturers : Facebook Messenger, LINE, Snapchat, Viber …

Gauging through Scope: Global Over Top (OTT) Market, 2019-25Augmented by various supportive market forces and elements, the global Over Top (OTT) market is anticipated to demonstrate a lingering growth stride in the coming years through the forecast span, 2019-25, reverberating a steady CAGR output. This well presented, highly researched market synopsis sets forth a thoroughly unbiased portrayal of the current market conditions to aid enthusiastic investors and established players in global Over Top (OTT) market to harness high potential growth and steady revenue output through the entire growth span. For further inkling into historical events and developments in the aforementioned market, this well-researched documentation delves into historical timeline, unearthing significant market developments that have upscaled growth in multiple significant ways. Vendor LandscapeThe report draws references of an extensive analysis of the Over Top (OTT) market, entailing crucial details about key market players, complete with a broad overview of expansion probability and expansion strategies. Facebook MessengerLINESnapchatViberWeChatWhatsAppApple… Available Sample Report in PDF Version along with Graphs and https://www.orbismarketreports.com/sample-request/132418?utm_source=PujaM Present and past market developments help market players to well comprehend current growth effective parameters to ensure lucrative returns in the coming years. The report is inclined towards unravelling diverse influencing catalysts that have systematically orchestrated high potential growth in global Over Top (OTT) market taking into account both historic and current perspectives. Global Over Top (OTT) Market: Type & Application based Analysis Analysis by Type: This section of the report includes factual details pertaining to the most lucrative segment harnessing revenue maximization. VoIPText&ImageVideo Analysis by Application: Further in the subsequent sections of the report, research analysts have rendered precise judgment regarding the various applications that the Over Top (OTT) market mediates for superlative end-user benefits. HouseholdCommercial Competitive Landscape• The report encourages high end commercialization and profit steering possibilities, also considering market dimensions…

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Global Short Video Applications Market 2020 Scope of Current and Future Industry – Facebook …

The complete market research on the Global Short Video Applications Market 2020 by Company, Regions, Type and Application, Forecast to 2025 released by MarketsandResearch.biz initiates with an outline of the market covering the size and objectives of this study. The report sheds light on a detailed outlook, prospects of the industry, latest market developments, and prominent trends of the market. The report encompasses various topics like global Short Video Applications market size & share, product types, applications, key market drivers & restraints, challenges, growth opportunities, key players, competitive landscape. The report provides comprehensive value chain analysis, as well as a pictorial demonstration of the definite and estimated values of key segments. It encompasses graphs and tables to show the entire assembling. The report incorporates significant sections such as type and end-user and a variety of segments that decide the prospects of the global Short Video Applications market for 2020 to 2025 time-period. Highlights of the segmentation include price, sales, income, sales growth rate, and market share by product. The competition in the global market is analyzed, by price, sales, income, and market share with the aid of a company, market rate, competitive situations landscape, and present-day trends, merger, expansion, acquisition, and market stocks of companies. The research also talks about the sales facts of key players of the global market as well as a few useful facts on their commercial enterprise. NOTE: Our analysts monitoring the situation across the globe explains that the market will generate remunerative prospects for producers post COVID-19 crisis. The report aims to provide an additional illustration of the latest scenario, economic slowdown, and COVID-19 impact on the overall industry. DOWNLOAD FREE SAMPLE REPORT: https://www.marketsandresearch.biz/sample-request/84983 Market Status And Outlook Via Region: The report discusses gross margin, sales, production, market share, CAGR, and market size with the…

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Snapchat creates lens to help users reconnect with friends amid COVID-19

The future looks different. Snap Snapchat on Wednesday rolled out a tool to help friends reconnect via augmented reality amid the COVID-19 pandemic. The Friendship Time Capsule uses machine learning to let users "get a glimpse of their friendship in a variety of scenarios in the future," the company said in a statement.  To use the tool, open up the Friendship Time Capsule, snap a selfie, choose a year and then send the pic to a friend. The feature will put both people into different scenarios together, such as visiting the moon, from now up until 2120. Snap's machine learning tech will also age friends according to what year they're virtually traveling to.  Snap says it created this tool to "combat some of the difficulties friendships are facing during the COVID-19 pandemic." The company's recent Friendship Report found that the pandemic has affected more than a third of friendships around the world in some way. More than half of the people impacted say they don't feel as close to their friends anymore.  Going on vacation together is the one event that's most likely to strengthen a friendship, Snap found. But since that's hard to do right now, the company says, it wanted to find a way to imitate this in AR, "allowing Snapchatters to share positive thoughts with their friends about where they will go together in the future." See also: 7 things about how Snapchat's Snap Map feature tracks you Stay in the know. Get the latest tech stories from CNET News every weekday.

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Snapchat and Twitter prepare for Election Day, Kazakhstan takes after 'Borat', and Macy's Santa …

Hello, communicators:        Kazakhstan is leaning into Sacha Baron Cohen’s satire with a series of ads using the comedian’s catchphrase from “Borat”: “Very Nice!” So far, embracing the snark has been more successful than the country’s previous tack of banning everything from the comedian. Here are today’s top stories: Snapchat and Twitter prepare for Election Day  Snapchat is bringing back its iconic dancing hot dog filter in time for the 2020 United States presidential elections—and this time, the augmented reality filter will show users where they can find their nearest polling station. The effort is part of a campaign to encourage voting, which includes several tools as well as storytelling efforts: “Too much is at stake this election to not get involved.” @mkasante is back with a brand new episode of #WhileBlack. Only on Snapchat. https://t.co/eC7M8R7Pvn pic.twitter.com/6FrjcIHPLF — Snapchat (@Snapchat) October 25, 2020 The Verge reported: In September, Snapchat rolled out a host of voting tools for users, including a feature allowing people to register to vote directly in the popular messaging app. Snapchat says it has helped more than 1.24 million users with voter registration, compared to 2.5 million for Facebook. But because of its popularity with Gen-Z and millennial voters, Snap says it has reaches more 13-24-year-olds than Facebook, Instagram, and Messenger combined. Of the 100 million US Snapchat users, 80 percent are of voting age, the company said. Twitter has also ramped up the misinformation warnings on its platform regarding voting by mail. This message shows up in users’ newsfeeds: Image courtesy of Twitter. From there, Twitter users can click on the event, which carries an overview, several key facts to know and a plethora of tweets by verified news outlets such as MarketWatch and The New York Times sharing information about voting by mail. Image courtesy of…

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Snapchat's most beloved and iconic hotdog is back for Election day

The Election Day is almost upon us, right? So, Snapchat brought back one of its beloved characters the dancing hotdog, to encourage the users to vote. Users first noticed the hotdog in the filter reels on Saturday for the Vote Early Day. However, after the holiday was finished, it vanished. Nevertheless, the hotdog is all set to be back on November 3rd, i.e. the Election day. Apparently, it shall dress in an Uncle-Sam style twirling a sign board on users to find out their voting location. Just click on the sign. That’s it, you will be linked to the Before You Vote tool by Snapchat. This will aid the users to find their voting locations and also know about the issues and candidates on the ballots. Additionally, Snapchat shall also roll out a new “I Voted” sticker which also links to the app’s voting plan tool. Back in September, the company rolled out many features related to voting. For example, a feature is available where the user can register to vote directly in the app. According to Snapchat, it has helped around 1.24 million users with voter registration. Compared to this, Facebook achieved a number of 2.5 million. Snapchat is more popular among Gen-Z than Facebook, Messenger, and Instagram put together However, Snapchat is very popular among Gen-Z and millennial voters. So, it has more reach to 13-24 year old users than Facebook, Messenger, and Instagram combined. According to an analysis, out of the 100 % Snapchat users, 80 % are eligible to cast their vote. Apart from the voting tools, Snapchat also plans to introduce voting news in its Discover page. The “Happening Now” news section of Snapchat will contain constant news updates from famous partners like Bloomberg, Reuters, and BuzzFeed News.

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Snap Partners With Squad To Roll Out Camera Kit

Squad screen sharing video app. Squad Earlier this month, Snap and social screen-sharing app Squad announced a partnership for Snap’s Camera Kit, a new way for developers to bring the Snap camera into their apps. This is one of the first times a third-party developer has used Snap’s Kit, which enables the integration of Snap’s Lens carousel user experience and augmented reality creation and tech into the Squad camera. “Camera Kit is the culmination of nine years of innovation and investment in the Snap camera, and Squad is among the first of our partners to integrate this technology into their platform,” said Alston Cheek, director of platform partnerships at Snap, Inc. “We're excited to see how augmented reality empowers the Squad community to have fun and express themselves with friends." Squad lenses powered by Snapchat's Camera Kit Squad The partnership with Squad is a natural fit for a first attempt at releasing the Camera Kit onto the digital scene. Squad has become incredibly popular in the socially distanced hellscape of 2020, with 3.2 million registered users logging in on phones, tablets or desktops to watch TikToks or swipe through dating apps together. It’s a casual upgrade from your typical Zoom happy hour, a place where you pair your evening White Claw with a filter that you ‘throw’ on a friend’s face while video chatting. “We're incredibly excited to bring lenses to Squad's audio and video rooms,” said Esther Crawford, Squad CEO and co-founder. “Snap's Camera Kit platform gives our team and community a suite of tools for bringing AR experiences to life. This partnership unlocks a new mode for creating, sharing, and expressing individuality while hanging out and watching videos together.” The Lenses that Squad will create using the Kit will appear on Snapchat, as well, serving as a bridge…

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The Q India Celebrates 100th Episode of “Bolly2Box” on SNAP India

Content Partnership With Nirvana Digital Generates Over 350 Million Views and 26 Million Minutes Spent Viewing  MUMBAI and TORONTO, Oct. 26, 2020 /CNW/ - Global media company QYOU Media (TSXV: QYOU) (OTCQB: QYOUF) has announced that The Q India has delivered the 100th episode of the hit series, "Bolly2Box" produced by Nirvana Digital,  via Snapchat India. "Bolly2Box" has become a "go to" show on the Snap platform generating massive viewership numbers during its run including receiving over 350 Million unique views, 26 Million minutes viewed and average daily viewership of over 150,000 unique viewers.  This growth has happened in conjunction with ad revenue for the series continuing to increase month over month during its run. The Q India receives a share of all ad revenues generated by the series. Snapchat (NYSE: SNAP) Chief Strategy Officer Jared Grusd recently reported that the messaging app's users rose 150% in India versus a year ago.  Research firm Apptopia has projected that there are at least 20 Million Snapchat users in India and the market has become a key focus for growth.  This comes on the heels of Snap competitor Facebook investing $5.7 Billion into leading mobile and digital platform group Reliance Jio.   India has risen to become a key market for digital growth in part due to estimates that it has a larger population of people under the age of 25 than any country in the world. "Bolly2Box" is a mixture of the latest Bollywood news and gossip and is powered by Nirvana Digital and The Q India. It launched on the Snap Platform on September 27, 2019.   Nirvana Digital produces and distributes content across multiple content categories and has been a leader in empowering digital content creators in India to monetize content globally.   Manu Kaushish and Pinakin Thakkar of Nirvana Digital commented, "We are thrilled...

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