SnapChat

Snapchat has launched its first India-focused brand campaign, ‘Say It In A Snap,’ marking a pivotal moment in the platform’s strategy to strengthen its cultural relevance and monetisation footprint in one of its fastest-growing markets. With over 250 million users in India, of which 90% fall between 13 and 34 years old, the campaign is designed to tap directly into the country’s Gen Z audience, whose communication style, identity expression and media consumption habits are shaping the next era of digital marketing. The campaign leverages Snapchat’s core positioning — visual-first, ephemeral communication — and reflects how young users increasingly express emotions, reactions, humour and identity through pictures, AR filters and video vernacular rather than full sentences or formal text. The rollout focuses on Mumbai, Delhi NCR, and Bengaluru, incorporating multilingual cultural nuance across Hindi, English and Kannada to make the messaging feel hyper-local and authentic. “If you notice when you see the campaign, what we've tried to do is keep it as close as possible to the way Gen Z actually communicates,” said Ankit Goyle, Head of India Marketing, Snap Inc. “There are mentions of Kannada, there are mentions of Hindi, and a lot of English in their lingo. We’ve

Evan Spiegel, the CEO of Snap Inc, in November 2023, said, “India presents a vast opportunity”, and since then, it has never looked at India as a casual growth market. Over the past two years, the company has quietly expanded its physical presence, deepened local partnerships and built capabilities around augmented reality at a pace that signals long-term intent. The numbers support that ambition. As of mid-2025, Snapchat claimed to have crossed 250 million monthly active users in India, making the country its biggest market. Nearly 90 per cent of the user base, it states, is below 34, and two-thirds of them interact with augmented-reality lenses every day.The company’s most recent earnings call reflected similar momentum. Snap posted US$1.51 billion in revenue in Q3 2025 - up 10 per cent year-on-year - and reiterated that “other revenue streams” were beginning to scale. While the global narrative focused on AR innovation and new ad formats, analysts noted that India continues to be central to the company’s growth philosophy. For Snapchat, the combination of a large Gen Z base, a rising creator ecosystem and marketers increasingly willing to diversify their media mix has created a perfect moment to claim cultural relevance. Ankit

Kyle Hayes Condon, 25, of Pairc an Tobair in Clonakilty, Co Cork pleaded guilty to counts of rape, sexual assault, assault causing harm and false imprisonment of the teenager A 25 year old man who subjected a 17 year old student to a 20 minute ordeal when he dragged her in to a secluded grassy area of an estate in West Cork and raped her has been jailed for six years. Kyle Hayes Condon of Pairc an Tobair in Clonakilty, Co Cork appeared before the Central Criminal Court in Cork today for sentencing having pleaded guilty to counts of rape, sexual assault, assault causing harm and false imprisonment of the teenager. Ms Justice Siobhan Lankford previously heard evidence in the case from Det Garda Lisa O’Sullivan. She said that that incident occurred in the early hours of February 16 of this year when the young woman got a lift home from a party. The injured party walked the last section of the journey home. She was nearly at her house when Mr Hayes Condon started following her and speaking to her. The girl was recording a Snapchat message at the time and she allowed the recording to continue so that

By Brian Carlton PUBLISHED: November 24, 2025 at 1:52 PM EST | UPDATED: November 24, 2025 at 4:22 PM EST Getting your Trinity Audio player ready... A Brooklyn Park man who used Snapchat to coerce teenage girls into sending explicit images or engaging in sex acts was sentenced Monday Subscribe to continue reading this article. Already subscribed? To log in, click here. RevContent Feed

Snapchat has begun asking children and teenagers in Australia to verify their ages, including with software owned by the country’s banks, according to a company spokesperson. The move on Monday comes as Australia prepares to enforce a world-first social media ban for children under the age of 16 starting on December 10. Recommended Stories list of 4 items list 1 of 4 Meta sets date to remove Australians under 16 from Instagram, Facebook list 2 of 4 US Treasury’s Bessent says China has approved TikTok transfer deal list 3 of 4 Australia adds Reddit, Kick to social media ban for children under 16 list 4 of 4 Meta prevails in existential challenge as court rules it’s not a monopoly end of list The law, which threatens social media platforms with a fine of up to 49.5 million Australian dollars ($31.95m) for noncompliance, is one of the world’s toughest regulations targeting Big Tech. In addition to Snapchat, the ban currently applies to YouTube, X, Facebook, Instagram, TikTok, Reddit, Twitch and Kick. In a statement on Saturday, Snapchat said users will be able to verify their age through the ConnectID application, which links to their bank accounts, or by using software owned

Our systems have detected unusual traffic from your computer network. Please try your request again later. Why did this happen? IP address: 114.129.128.174Time: 2025-11-24T11:38:02ZURL: https://www.youtube.com/watch%3Fv%3DXjQd4iURPlA

Malik Blade is officially back in action after missing over a year due to a torn ACL. The NXT star made his return at a live event on Friday night, November 21, in Bartow, Florida, where he competed in his first match since October 2024. Blade faced Aigle Blanc in singles action at the house show, ultimately coming up short, but the real victory was simply stepping back into the ring. His last match before the injury took place during a taping of NXT Level Up on October 15, 2024. The torn ACL sidelined Blade for more than 12 months, but he took to social media following his return with a message of celebration. Reacting to news of his match, Blade posted, “We are so back !” Despite the loss to Blanc, Blade’s return marks an important step forward as he begins his climb back into the NXT spotlight. It’s currently unclear when he’ll appear next on television, but returning to in-ring competition is a strong sign that he’s fully cleared and ready to go. Are you excited to see Malik Blade back in NXT? What kind of direction should he take now that he’s returned? Drop your thoughts in

By Jeff Horwitz (Reuters) -Meta shut down internal research into the mental health effects of Facebook and Instagram after finding causal evidence that its products harmed users’ mental health, according to unredacted filings in a class action by U.S. school districts against Meta and other social media platforms. In a 2020 research project code-named “Project Mercury,” Meta scientists worked with survey firm Nielsen to gauge the effect of “deactivating” Facebook and Instagram, according to Meta documents obtained via discovery. To the company’s disappointment, “people who stopped using Facebook for a week reported lower feelings of depression, anxiety, loneliness and social comparison,” internal documents said. Rather than publishing those findings or pursuing additional research, the filing states, Meta called off further work and internally declared that the negative study findings were tainted by the “existing media narrative” around the company. Privately, however, staff assured Nick Clegg, Meta’s then-head of global public policy, that the conclusions of the research were valid. “The Nielsen study does show causal impact on social comparison,” (unhappy face emoji), an unnamed staff researcher allegedly wrote. Another staffer worried that keeping quiet about negative findings would be akin to the tobacco industry “doing research and knowing cigs were

Snapchat users are reporting issues logging in on October 21, 2025. The outage graph on DownDetector reflects a rise in reports beginning at ...

... Snapchat that must ensure under-16s cannot open accounts and that existing ones are closed from 10 December. Tap the link in @BBCNews's bio to ...