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Alphabet Inc. won the right to broadcast the National Football League’s Sunday Ticket games starting with the 2023 season, becoming the latest tech company to snag a piece of America’s most-watched sport. The deal is valued at more than $2 billion per year over seven years, according to a person familiar with the negotiations. NFL Sunday Ticket gives viewers access to games not otherwise airing in their local TV markets. The service will be offered as both an add-on and as a standalone a la carte package, the league said Thursday. It will be available on both YouTube TV — an online, cable-TV alternative service — and YouTube Primetime Channels, a way to subscribe directly to pay-TV channels like Showtime and Starz. The deal will likely provide YouTube TV, which costs $65 a month, with a significant subscriber boost, analysts say. NFL Sunday Ticket is available through the end of this season from satellite-TV provider DirecTV, which charges about $300 for the package. YouTube’s pricing plans weren’t disclosed. The NFL retained the commercial rights to show Sunday Ticket games to bars and restaurants and could sell that to another company, the person added. YouTube TV, which has more than 100

The NFL on Thursday announced that Google’s YouTube TV has secured the rights to its out-of-market Sunday Ticket package, as the two sides agreed on a seven-year deal said to be worth around $2 billion per season. Beginning next fall, Sunday Ticket will be available as an add-on package with the YouTube TV skinny bundle (a service that currently costs $64.99 per month) and as a standalone a-la-carte option via the new YouTube Primetime Channels hub. Google has not disclosed how its Sunday Ticket offering would be priced. DirecTV charges $300 for a full-season package. The agreement officially closes out the NFL’s latest round of media rights deals, which kicked off in March 2021 with a multibillion-dollar series of renewals with legacy TV partners CBS, Fox, NBC and ESPN. At the same time the Sunday and Monday night game packages were locked in, the league inked an $11 billion pact to relocate Thursday Night Football to Amazon Prime Video. In finalizing the long-brewing Sunday Ticket distribution scheme, the NFL closes out its legacy deal with it DirecTV, which has held the exclusive rights to the package since its launch in 1994. Under the terms of its October 2014 renewal with the league

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The NFL is close to a deal to swing its highly coveted Sunday Ticket out of market games package to Google’s YouTube, a source close to the NFL confirmed to The Athletic. The Wall Street Journal was the first to report this news. Here’s what you need to know: The deal would end DirecTV’s nearly 30-year run with the package, and underscores the migration of sports to streaming. The NFL was seeking well north of $2.0 billion a year. Apple had been the frontrunner for some time, but left the negotiating weeks ago. BackstoryThe deal, which still must be voted on by owners, ends the long reign of DirecTV, which launched the package in 1994, giving fans who resided outside of their favorite team’s market the ability to watch the games. The NFL and Google declined to comment.The deal would mark yet another major inflection point in media, with a major sports property moving from a traditional carrier to streaming. Ironically, DirecTV in the early 1990s was viewed as a pioneer with its satellite service. Now it is losing out to the hot medium in sports.Google’s YouTube and YouTube TV can use Sunday Ticket to goose their subscription business. How

AP Photo/Gene J. PuskarYouTube is in "advanced talks" with the NFL for the exclusive rights to Sunday Ticket, per Joe Flint of the Wall Street Journal.A deal could reportedly be reached as soon as Wednesday.Sunday Ticket is a subscription streaming package that allows fans to watch NFL games that are out of market.Last week, Puck's Dylan Byers and Julia Alexander reported that Amazon and Google, which owns YouTube, were the final two companies in the running for the rights to NFL Sunday Ticket.Apple was involved in negotiations but dropped out of the race because it didn't "see the logic" in adding the package, according to Byers and Alexander.If Google agrees to a deal, games would be streamed on YouTube TV. The alternative would be Amazon's Prime Video streaming service.The NFL is already in business with Amazon, which purchased the rights to Thursday Night Football.With three weeks remaining in the 2022 NFL regular season, it's no surprise the league is trying to get things secured for 2023 and beyond.

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