Youtube

By Krystal Scanlon  •  December 17, 2025  • Ivy Liu YouTube has been chasing TV ad budgets for years. What’s changed recently is the approach. Marketers who’ve sat through recent pitches say the difference is clear. The VIP packages, sold both directly to advertisers and through agencies, are built around spend thresholds. The more an advertiser commits, the more they unlock – credits, price discounts and access to higher tiers of creators. The specifics of those incentives and tiers, however, remain under wraps.  What stands out though is who YouTube is aiming these deals at. The pitch is landing squarely on TV advertisers – buyers used to making larger commitments in exchange for better access, sharper pricing and a more predictable schedule. Appropriately enough, YouTube has dubbed it the VIP (Video Incentives Program) program. “The VIP program is really beneficial for clients because they can get credits, price advantages and tap into YouTube’s creators, who create custom content,” said Hermelinda Fernandez, svp, digital investment at Canvas Worldwide, adding that her clients want to buy YouTube this way.  “Advertisers have the ability to try and create more of a TV schedule on the platform as well,” she added. All of which

Our systems have detected unusual traffic from your computer network. Please try your request again later. Why did this happen? IP address: 114.129.128.174Time: 2025-12-17T07:37:36ZURL: https://www.youtube.com/watch%3Fv%3D9e8af-hRFI0

Most American teenagers use YouTube and TikTok daily, according to a report released last week by the Pew Research Center, and roughly 1 in 5 said they were on one of the two platforms “almost constantly.” The survey, which looked at the habits of 1,458 teens between ages 13 and 17, suggests that despite growing concern over the potential mental health risks, teens are not putting down their phones, spending much of their time scrolling through social media, watching videos or consulting chatbots powered by artificial intelligence. While YouTube was far and away the most popular social media platform, used daily by three-quarters of participants in the study, TikTok, Instagram and Snapchat remain highly popular with teens. Fewer use Facebook. “Roughly a third of teens say that they’re on at least one of the five almost constantly — and that number has stayed steady for several years now,” said Michelle Faverio, a research associate with Pew and a lead author on the new report. She noted that the report found that Black and Hispanic teens were particularly likely to say they used YouTube, TikTok and Instagram almost constantly. Teen girls were more likely than boys to scroll on Snapchat and

"YouTube channels spreading fake, anti-Labour videos viewed 1.2bn times in 2025" 13 December 2025 YouTube channels spreading fake, anti-Labour videos have amassed more than a billion views this year, as opportunists attempt to use AI-generated content to profit from political division in the UK. More than 150 channels have been detected in the last year that promote anti-Labour narratives, as well as outright fake and inflammatory accusations about Keir Starmer. A study seen by the Guardian has found the channels have accumulated 5.3m subscribers and have created more than 56,000 videos, with a total of almost 1.2bn views in 2025. The network of anonymous channels includes alarmist rhetoric, AI scripts and British narrators to attract hits... ...Reset Tech, the non-profit group that produced the research, said the channels were part of a global trend to produce synthetic propaganda on the platform. It pointed to the proliferation of cheap AI tools that could be deployed to make a quick profit from divisive topics... ...Some of the videos and channels were removed by YouTube’s checks. However, all 150 were taken down when the platform was approached by the Guardian. Reset Tech said some channels had created tens or hundreds of similar videos

Our systems have detected unusual traffic from your computer network. Please try your request again later. Why did this happen? IP address: 114.129.128.174Time: 2025-12-15T07:36:59ZURL: https://www.youtube.com/watch%3Fv%3DXWAimFaSnlc

Netflix says it must acquire Warner Bros Discovery to compete with YouTube. In fact, YouTube has become a key player in Netflix‘s plans to acquire Warner Bros. Discovery. As the streaming giant Netflix says that even if the company were to acquire Warner Bros. , it would still be behind YouTube in terms of total viewing time as measured by Nielsen. Netflix’s Co-CEO Greg Peters brought up this point while speaking at UBS’ 2025 Global Media and Communications Conference in New York last week. Peters made the statement on the same day when Paramount filed its hostile bid. “We go from 8% of viewed hours today in the United States to 9%. We’re still behind YouTube at 13%,” Peters said, referring to what would happen if the company acquired HBO and HBO Max. The reason Netflix co-CEO specifically pointed out, if Paramount acquired Warner Bros., their newly combined portion of US viewership would jump to 13.8% and that would put them above YouTube is to stress on the point that if Paramount, which accounted for 8.2% of November viewership, purchased all of Warner Bros. Discovery, it would account for 13.8% of all US viewership. That would put the combined companies

(Image credit: Georgiana Dallas/WWE via Getty Images) Saturday Night's Main Event XLII: Sat, Dec 13, 8pm ET / 1am GMT (Sun) Stream FREE on YouTube everywhere outside the US Watch from anywhere with NordVPN (70% off) Twenty-three years after his debut on SmackDown in 2002, John Cena enters the squared circle for one final time in WWE at Saturday Night’s Main Event XLII. Wondering how to watch for free? Luckily, YouTube are streaming the event for WWE fans outside the US. How to watch YouTube from anywhere Wrestling lovers traveling to the US will need to use a VPN to access their usual free stream for John Cena's final WWE match on YouTube . There are lots of VPN's but NordVPN is our pick to unblock your WWE streams like a pro... It's really easy to use a VPN to watch the action on cord-cutting services. 1. Install the VPN of your choice. As we've said, NordVPN is the best choice. 2. Choose the location you wish to connect to in the VPN app. For instance, if you're visiting the US and want to watch your free WWE stream - you'd select 'United Kingdom' from the options. 3. Sit back

Here are this week’s most popular positive stories, with some fun social media posts tossed in too. Like seeing uplifting content like this?  Sign up for our Good News email. This week’s Good News Roundup packs a political punch! And in case you missed it, you should check out our monthly edition entitled, “Who’s Afraid of Queer Books?” It features great articles on the queer author encouraging others to fight back against book bans, the surprising things asexual and aromantic people have to teach us about relationships, and how to “restore the rainbow” by showing up for our most marginalized queer siblings. Let’s start with a good ol’ fashioned Texas Pride parade Never Miss a Beat Subscribe to our newsletter to stay ahead of the latest LGBTQ+ political news and insights. YouTube phenom Ms. Rachel says LGBTQ+ inclusion is part of her Christian faith One commenter called her “a perfect example of what Christianity should be.” Trans man wins an important victory for queer inmates “Trans people deserve to be treated with dignity and respect in every setting, including when they’re in custody.” He won marriage rights for same-sex couples in Utah. Now he’s running for Congress. Derek Kitchen sued his state to win marriage

Our systems have detected unusual traffic from your computer network. Please try your request again later. Why did this happen? IP address: 114.129.128.174Time: 2025-12-13T07:37:25ZURL: https://www.youtube.com/watch%3Fv%3DmDSmLs1-Yds

Our systems have detected unusual traffic from your computer network. Please try your request again later. Why did this happen? IP address: 114.129.128.174Time: 2025-12-13T07:37:26ZURL: https://www.youtube.com/watch%3Fv%3DbTgye8RpwMc