Paramount to Netflix: Your ‘YouTube reason’ to buy Warner Brothers is like Coca-Cola …

Netflix says it must acquire Warner Bros Discovery to compete with YouTube. In fact, YouTube has become a key player in Netflix‘s plans to acquire Warner Bros. Discovery. As the streaming giant Netflix says that even if the company were to acquire Warner Bros. , it would still be behind YouTube in terms of total viewing time as measured by Nielsen. Netflix’s Co-CEO Greg Peters brought up this point while speaking at UBS’ 2025 Global Media and Communications Conference in New York last week. Peters made the statement on the same day when Paramount filed its hostile bid. “We go from 8% of viewed hours today in the United States to 9%. We’re still behind YouTube at 13%,” Peters said, referring to what would happen if the company acquired HBO and HBO Max. The reason Netflix co-CEO specifically pointed out, if Paramount acquired Warner Bros., their newly combined portion of US viewership would jump to 13.8% and that would put them above YouTube is to stress on the point that if Paramount, which accounted for 8.2% of November viewership, purchased all of Warner Bros. Discovery, it would account for 13.8% of all US viewership. That would put the combined companies
Read More