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Susan Wojcicki, chief executive officer of YouTube.David Paul Morris | Bloomberg | Getty ImagesPresident Donald Trump may dominate YouTube's home page on Election Day. But that slot won't be available for advertisers to buy in the same way again, according to a recent policy update by YouTube.The Google-owned company confirmed to CNBC Monday that it will be "retiring" reservations for full-day advertisements on its coveted home page ad spot known as its masthead beginning in 2021, a change it said it communicated to advertisers earlier this year. Instead, advertisers will only be able to buy that spot on a per-impression basis, making it harder for a single advertiser to dominate the page for a day at a time."For years, advertisers asked us for more flexible options for appearing in the YouTube masthead, which is why we introduced the cost-per-thousand (CPM) Masthead in 2019 and earlier this year told advertisers that it would be our primary masthead reservation option in 2021," the company said in an emailed statement. "This change gives advertisers more budget flexibility and applies across all verticals -- not just political advertisers."Google says the change affects all advertisers, and is not connected "in any way" to the election or political advertising broadly.The masthead costs approximately $2 million a day, according to the New York Times. It's not clear how many people see view the masthead or see that ad spot, but overall YouTube claims to deliver more than one billion hours of video every single day.The company has come under scrutiny in recent weeks as the U.S. presidential election drew nearer, with President Donald Trump purchasing the masthead slot in the two days preceding Election Day, along with Election Day itself. It has reportedly become a source of tension between the company and the Democratic National Committee, which claimed YouTube was not clear…

The video downloading utility youtube-dl, like other large open source projects, accepts contributions from all around the globe. It is used practically wherever there's an Internet connection. It's especially shocking, therefore, when what looks like a domestic legal spat–involving a take-down demand written by lawyers representing the Recording Industry Association of America (RIAA),  a U.S. industry group, to Github, a U.S. code hosting service, citing the Digital Millennium Copyright Act (DMCA), a U.S. law–can rip a hole in that global development process and disrupt access for youtube-dl users around the world. Those outside the United States, long accustomed to arbitrary take-downs with "DMCA" in their subject line, might reasonably assume that the removal of youtube-dl from Github is yet another example of the American rightsholders' grip on U.S. copyright law. Tragically for Internet users everywhere, the RIAA was not citing DMCA Section 512, the usual takedown route, but DMCA Section 1201, the ban on breaking digital locks. And the failures of that part of American law that can allow a rightsholder to intimidate an American company into an act of global censorship are coded into more than just the U.S. legal system. The RIAA's letter against youtube-dl cites the DMCA 1201's criminalization of the distribution of technology that can bypass DRM: what’s called the “circumvention of technical protection measures”. It also mentions German law, which contains similar language. Here's the core of the relevant U.S. statute, in 1201(b):  1201 (b) Additional Violations.— No person shall manufacture, import, offer to the public, provide, or otherwise traffic in any technology, product, service, device, component, or part thereof, that— is primarily designed or produced for the purpose of circumventing protection afforded by a technological measure that effectively protects a right of a copyright owner under this title in a work or a portion…

The arrival of social media has changed the very nature of celebrity; today, believe it our not, Instagram and Tik Tok clout is the highest form of advertising currency. Young consumers have always tended to distrust major corporations, but it’s only recently that marketers have pivoted to target the all-important Gen-Z and millennial demographics through members of their own tribes. With an infinite array of lucrative brand deals and sponsorships available, and no shortage of other income streams (merch, music, tours), savvy young digital content creators with big social followings can afford to live it up in ways yesterday’s rockstars could never imagine. We’ve seen that phenomenon impact Dirt’s traffic, too. In our list of all-time most popular stories, seven of the top 10 discuss the real estate purchases of homegrown superstars, not traditional mass-market celebrities. Turns out Emma Chamberlain, Jeffree Star, James Charles, Joe Rogan, and David Dobrik all have more rabid fanbases than all the more traditional “A-list” names, at least if the eye-popping click-through rates are to be believed. So when discussing what topics to cover for our very first video/podcast episode, we both agreed that the bonkers homes of YouTube’s rich and famous couldn’t be ignored. Through everything from coffee companies and cosmetics, to podcasts and apparel, these young creatirs have demonstrated that when it comes to their earnings, the sky is clearly not the limit — outer space, possibly. Now live on YouTube, here’s a peek at Dirt editors James McClain and Mae Hamilton gawking, and occasionally dissecting, a handful of the snazziest creator mansions. Look for the episode to soon be available for streaming on Spotify, too — that is, if these influencers don’t sell their “starter” mansions and move to bigger ones before next week.

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YouTube BROUGHT IN $5 BILLION IN AD REVENUE FOR GOOGLE IN Q3 Published On 01 Nov 2020 12:49 AM Highlights • YouTube currently has more than 30 million music and premium paid subscribers, and over 35 million inclusive of those on free trials • In third quarter of 2020, online video streaming platform YouTube was successful in bringing in $5 billion in advertising revenue • A strong demand has been shown by consumers across nearly all verticals said Ruth Porat, CFO of Alphabet and Google .... Tags : YouTube, Google, Alphabet, Sundar Pichai, , Register with us to read more Newsletter Subscribe to update with our latest news. Name Email Your email is safe with us. We won't spam. Register with us to read more Login to your Industry Global News24 account Register with Industry Global News24 & Support the future of cogent journalism. One-time registration allows access to limitless articles free of cost! Click here to go back

(L-R) YouTubers Ashish Chanchlani, Sejal Kumar and Bhuvan Bam Before you start on how to become a YouTuber, it’s important to ask yourself why you want to become a YouTuber. If it’s for the recognition, let us tell you it doesn’t come easy. If it’s the money, you should know it takes a long while before you can start monetising your content. If it’s for validation, it’s short-lived. So what’s the right reason to be one? Three of YouTube’s celebrated faces—Sejal Kumar, Ashish Chanchlani and Bhuvan Bham—tell you how they got here and how you can too. Sejal Kumar Subscribers: 1.28M    Channel: Sejal Kumar  Content: Fashion and Lifestyle  She likes to call herself a creator rather than a YouTuber. In creations lies her salvation. A regular Delhi girl, studying at Shri Ram College of Commerce, stumbled upon YouTube and decided to try her hand at making videos. She got hooked and never looked back. Her web series, Engineering Girls, has now completed its first season and has been acquired by Netflix. The second season is under works and will release soon. Listen up to what she has to say.   1. Always remember that you won’t get a lot of views and subscribers as soon as you start your channel. Don’t be disappointed. It takes time to grow. Patience will help you succeed.   2. Understand who your audience will be and cater to them. Ask yourself which age group is your target? And then be relevant to them by getting to know their pulse.  3. Be true to your content and your audience. Never put out something you only half-heartedly believe in. Your content is your reputation. Don’t put up a video if you feel it’s not up to the mark.   4. Be consistent with putting up content.…

Chris Hansen is once again asking alleged sexual predators to sit down and have a chat, this time for his new YouTube series Have a Seat with Chris Hansen. An investigative journalist perhaps best known for his work with Dateline NBC, Hansen served as the host of the popular To Catch a Predator shows. Working with law enforcement and volunteer groups, Hansen would set up "sting houses" where men would show up to meet with someone they allegedly believed to be a minor. After To Catch a Predator came to an end, Hansen would later pursue alleged sexual predators by hosting the spinoff Hansen vs. Predator for Crime Watch Daily. Debuting in 2016, the show saw Hansen confronting the accused in sting houses once again, and videos of the segments have generated tens of millions of views on YouTube. When the series ended its run in 2018, Hansen would later continue his work by launching his own YouTube channel and podcast. Oddly enough, he has even teamed up with the Insane Clown Posse to expose an alleged predator in the music community. Now, Hansen is carrying out stings once again, this time on YouTube on his Have a Seat with Chris Hansen channel. The first episode was just uploaded this week, documenting a collaboration with the Genesse and Shiawassee county Sheriff's office in Michigan. As a result of a one day operation by the GHOST team, a man named Tom showed up to a hotel room to meet with a girl who identified herself as a 15-year-old. Instead, he found Hansen, who treated him with the familiar line of questioning we've seen on To Catch a Predator. His arrest in the hotel room is also shown in the video. At a press conference, Hansen had spoken about why it was…

With the NBA, MLB and NHL seasons complete and a void in the professional sports schedule until at least late December, streaming services have taken to dropping regional cable networks from their channel offerings over the last couple of weeks.Late Friday afternoon, NESN joined those dismissed ranks when YouTube TV announced in a message to subscribers that as of Saturday it will no longer carry the regional home for the Red Sox and Bruins.“We’re writing to let you know that our agreement with New England Sports Network has expired,” the statement said. “Unfortunately, we were unable to reach a new agreement to continue offering you this network. … NESN will no longer be available on YouTube TV, and you will no longer have access to any previous recordings from NESN.”When the Red Sox and Bruins are out of season, NESN still broadcasts a significant number of live college basketball and football games, as well as Hockey East college hockey matchups.A NESN spokesperson provided a statement Friday night that said the network was “extremely disappointed” with YouTube TV’s decision.“Despite offering our most favorable rates and terms for carriage, YouTube TV chose to deny fans our top-rated programming,” the statement read in part. “In light of their recent 30 percent price increase to subscribers, we are dismayed at YouTube TV’s decision to take programming such as NESN’s Red Sox, Bruins and college sports coverage away from their customers. Given we received no offer in return, we assume this is purely an economic decision to maximize profitability for their business at the expense of viewers.“We hope YouTube will reconsider this decision, though we have no indication that they are willing to do so at this time. We’re terribly sorry about this disruption to YouTube TV subscribers, and hope they will decide to…

YouTube superstar FaZe Rug stars with members of FaZe (the professional esports and entertainment organization) in the new horror film “Crimson,” directed by “Paranormal Activity: The Ghost Dimension” director Gregory Plotkin. The film, which is streaming starting Thursday at 6 p.m. PT / 9 p.m. ET only on Inviz.tv, follows FaZe Rug who plays himself moving into a multi-million dollar home (his own) after his success as an influencer. What begins as a typical YouTube vlog highlighting his new house turns into a horror movie — thanks to his neighbors. Plotkin and FaZe Rug talk about making the film during the pandemic and FaZe Rug’s experience moving from YouTube to feature film. Can you share how you were approached to be in “Crimson” and to star in a horror movie? FazE Rug: My manager came to me one day and asked if I wanted to be in a scary movie, and it was a no brainer because I love scary stuff. I loved making scary videos on my YouTube channel, so I said yes without even hesitating. A few months after I had agreed to do it, I found out that Greg was going to direct it, and thought, ‘This is going to be a hit.’ Greg, how did you get involved to do this and what was it about “Crimson” that stood out for you? Gregory Plotkin: It was one of those unique opportunities where during the pandemic, the town had shut down. I’ve edited films and directed and this came up. I have two kids who are massive fans of his and he has this amazing outreach. My kids would tell me intimate things about him as if they knew him. I thought it was a great way to try something new and to work with new talent.…

Starting this Friday October 30th at 7:30PM.Hudson Guild Theatre Company's world premiere of Tasha Partee's A Five Mile Radius will receive a special Encore Presentation on the Hudson Guild YouTube channel starting this Friday October 30th at 7:30PM with continuous streaming through Sunday November 1st ending at 5PM. The virtual production has been imaginatively filmed using zoom technique. Jim Furlong and Devin Klos direct a twelve actor cast in this timely play which caps off Hudson Guild Theatre Company's 25th Anniversary Season.Set in a Staten Island apartment complex on the evening of July 4th, A Five Mile Radius revolves around Edie Pfeiffer, a popular local food critic from a working class background whose career is on the rise. Edie's life is suddenly upended when a neighbor's seven year old son is shot. With his life hanging in the balance, she insists that her assistant use twitter to post a controversial picture of the boy, asking for prayers that he survive and to find the culprit who fired the gun. This sets off a flurry of comments, both supportive and hostile, while it is simultaneously revealed that Edie's deceased husband belonged to the NRA. All at once she is forced to come to terms with her past while preparing for the possibility of losing a coveted opportunity for her future. Using Staten Island as a prototype, A Five Mile Radius addresses the current divisive social and political landscape with issues of class, race, guns and social media.Playwright Tasha Partee is multifaceted theater artist whose credits also include acting, dance, choreography, directing and teaching. Other playwright credits include Out There, In Here at Primary Stages, ESPA Detention #50, In a Vision, or in None at New York New Works Festival and Mrs. Schrodinger's Cat at Manhattan Repertory Theatre and the New York…