Youtube

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By Nicholas Quah , a Vulture critic who covers podcasts, television, and pop culture A win for SubwayTakes would not be what it seems. Photo: SubwayTakes/YouTube With SubwayTakes, YouTube is having its breakthrough moment — a tipping point that, years from now, will mark the moment the television Establishment finally welcomed the creator economy, or at least its more polished YouTube-facilitated shows, into Hollywood as its equal. That’s certainly the story YouTube would like to tell, anyway. CEO Neal Mohan argued in a May guest column for The Hollywood Reporter that creators “deserve the same acclaim as other creative professionals.” So when SubwayTakes landed a Primetime Emmy nomination for Outstanding Short Form Comedy, Drama or Variety Series last month, it seemed to offer an end to years of supposed snubbing. “A milestone for the entire creator community,” host Kareem Rahma called it. But the Emmy nod isn’t, in itself, a milestone. What it actually represents is much smaller: a win for YouTube’s awards campaigning, confined for now to a category that’s spent most of its existence as the Emmys’ junk drawer. It may well be a prelude to YouTube becoming a larger force in Emmys land, but there’s no guarantee

YouTube Measurement Follies YouTube completely revamped their measurement metrics this week, much to the concern of the television industry which has spent the past decade dealing with its own measurement follies. The new YouTube metrics, which count the sighting of just one frame as a “view”, are controversial with people who have spent their careers relying on Nielsen and metrics that relied on considerably longer watch times. For the digital media crew, however, it was more “what took you so long?” Meaning that Instagram and TikTok, YouTube’s main rivals, had been using that one frame metric for a while now and they saw YouTube as just bringing their own metrics in line. Why It Matters The old YouTube metric, the one that made a somewhat-longer-but-still-a-mystery amount of time into a “view” will now be the metric for “engagement.” Meaning that existing creators of long form videos should see a nice boon as their view numbers shoot up and their engagement numbers hold steady, making them more attractive to advertisers. Short form creators, the ones who more directly compete with TikTok and Instagram (or, more likely, are on all three platforms) will feel pressure to keep churning out new videos to

Agentio Data Finds YouTube Public Views Could Rise 30% Under New Counting Method Agentio Data Finds YouTube Public Views Could Rise 30% Under New Counting Method PR Newswire NEW YORK, Aug. 21, 2026 Analysis of 35,800 Creator videos shows the gap between exposure and attention—and why Brands and Creators should anchor pricing and performance on engaged views NEW YORK, Aug. 21, 2026 /PRNewswire/ -- Agentio, the AI-native platform for Creator-led advertising, today released new research estimating that public view counts on YouTube long-form videos could run approximately 30% higher than engaged views after the platform changes how it counts views on August 24, 2026. The analysis of 35,800 YouTube Creator videos from June through July 2026 shows how the new public metric will measure exposure from the first frame, while "engaged views" will continue to reflect viewers who choose to keep watching. The change standardizes view counting across YouTube formats: long-form and live videos will join Shorts in recording a view as soon as playback begins. YouTube's analytics, retention metrics and Partner Program earnings will remain anchored on the newly renamed "engaged views," making it the more consistent measure of attention for Creator advertising. Key findings include: Long-form public views could

LV= INSURANCE COUNTY CHAMPIONSHIP THE AGEAS BOWL, SOUTHAMPTON TUESDAY 25 – FRIDAY 28 JULY | 11:00AM START Back to News Essex Cricket would like to provide the following update regarding Simon Harmer’s availability and ongoing discussions with Cricket South Africa. The governing body (CSA) has requested the return of its contracted players by mid-September, ahead of a highly anticipated three-Test series against Australia. Essex Men's Simon Harmer is on a hybrid contract with Cricket South Africa. We are aware of the agreement between Cricket South Africa (CSA) and their contracted players. Discussions are ongoing between Essex Cricket, Simon and CSA regarding his availability in September because of the nature of his hybrid contract. Related News Over & Out!Join our newsletter SIGN UP

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Home News 18 August 2026  8 min read Seven years ago, Amari Williams pulled on a Great Britain jersey for the first time at the Under-16 European Championships in Bosnia. He was a teenager then, still at the beginning of a journey that would take him from Nottingham to Myerscough Basketball Academy to college basketball and ultimately the NBA with the Boston Celtics. Now, at 23 years old, Williams is preparing to wear that jersey again – this time as a senior international for the first time. "I’ve wanted to be involved in the programme for the whole time I’ve been away, so when I realised this summer everything finally lined up for me to be able to come to camp, I was just excited. "Coming to camp during the college season isn’t possible, then the summers are difficult too because Kentucky for example always started in August and last summer I was drafted, but I’ve always wanted to and I’m glad to finally be here." That desire has remained clear throughout his time away. Williams has stayed in contact with many of the players in the programme, while Men’s General Manager Dan Clark has maintained a close relationship with him

Story by Story by YouTube Gold: Rookie Julius Erving Forever Changed Basketball.. Basketball: ABA Playoffs: Virginia Squires Julius Erving (32) in action vs New York Nets. Game 4. Uniondale, NY 4/27/1982 CREDIT: John D. Hanlon (Photo by John D. Hanlon /Sports Illustrated via Getty Images) (Set Number: X16772 TK1 )