Department for Education Launches the UK's First AR Career Fair on Snapchat – [Talking Influence]

The Department for Education (DfE) has launched the UK’s first AR career fair with Snapchat to support its ‘Get the Jump’ campaign. The campaign has been devised to help young people understand what their education and training choices are and to help them get the best start to their working lives. Running until the end of March, this is the first time the DfE has run an AR campaign. Get the Jump covers all education and training options and the AR lens specifically spotlights technical education routes which have lower levels of awareness, for example, T Levels, traineeships, apprenticeships, and Higher Technical Qualifications. The AR campaign is supported by video content – produced by Future Studios and running on Snap’s Discover tab – that showcases the experiences that young people have had on the different available training paths. Rebecca Thould, Head of Campaigns for Young People and Adult Skills at the Department for Education, said: “We know from extensive research that young people like to hear from other young people, who they can relate to, about their own experiences. We know that Snapchat reaches 90% of 13-24-year-olds in the UK so partnering with Snap was an obvious choice for the…
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