GE's Larry Culp Posted an Open Letter on LinkedIn. He's Talking to Investors. | Editorials 24

Text size Larry Culp, General Electric’s chief executive officer. Christopher Goodney/Bloomberg General Electric CEO Larry Culp ripped a page from the playbook of another CEO—Tesla‘s Elon Musk—and took his message directly to investors Monday. Culp didn’t mirror Musk exactly—Culp posted on the career networking website LinkedIn and Musk is a Twitter (ticker: TWTR) devotee—but the aim was the same: to speak about his company without going through a filter like the mainstream media. In his post, Culp laid out his vision for General Electric ( GE ) in the coming months and years. He started out simply with “Team,” addressing all GE stakeholders. He’s plainly including investors in the group. Culp is transforming GE. There’s simply no other way to put it. In the three years since Culp took the reins, GE has paid down more than $80 billion in debt. And now it’s splitting into three companies–one dedicated to healthcare, one to commercial aerospace, and one to power generation. Still, since GE announced the split in early November, shares are down about 11%. The S&P 500 and Dow Jones Industrial Average are both down about 1% over the same period. Investors are worried about the stock becoming dead money.…
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