How to build a LinkedIn following without being cringy: CFO Peer Audit

This audio is auto-generated. Please let us know if you have feedback. LinkedIn has become a common place for CFOs to share perspectives, stay visible and engage with peers across the finance community. As more executives use the platform, questions remain about how to show up in a way that feels credible and useful without slipping into cringe territory.  For this edition of the Peer Audit series, we asked CFOs: How can you build a strong presence on LinkedIn without being cringy? Hugo Doetsch, CFO, AuditBoard (management and compliance software)  Hugo Doetsch Permission granted by AuditBoard “I look at LinkedIn two ways. First, it’s the network. I don’t even take business cards anymore. It’s just, ‘Let’s connect on LinkedIn.’ It’s where I create, grow and manage my professional relationships. The second part is brand, whether that’s awareness for your company or equity for you as an individual. I’m not a big social media person. I’m not on Instagram or Facebook, but I am on LinkedIn. As an executive, you’ve got to have a profile there. In some ways, it’s like being a professional athlete. You have to make sure your image, your reputation and your results are spot on. LinkedIn is
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