Instagram Adds Search Result Ads, 'Reminder' Notification Ads – Gizmodo

For years, Instagram users wandered aimlessly through the app hoping to see just one more ad, scrolling past annoying posts from friends, family, and exes in a desperate hunt for marketing content. It seems Instagram heard our pleas. The company announced that it’s found a way to fill the app with even more ads, this time in search results and in your phone’s push notifications.“People come to Instagram to discover new brands, products or upcoming events,” Instagram wrote on its business blog on Tuesday. “Today, we’re introducing two new ad products that give businesses more ways to get discovered and form meaningful connections–Reminder ads and ads in search results.”The modest blog post is short on details, but Instagram says it’s testing ads in search results designed to “reach people actively searching for businesses, products and content.” These ads will show up in the feed when you type in a search term. If they’re anything like the search ads on Google or Amazon, you can expect the ads to look confusingly similar to real search results for the thing you’re actually trying to find. Instagram says these ads will launch in the next few months.But that’s not all. The company seems
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