Instagram rolls back changes after backlash – The Economic Times – Indiatimes.com

Instagram has rolled back some new app features following global user backlash this week, including criticism from one of its most popular users Kylie Jenner, that Meta’s photo and video sharing platform is trying to mimic TikTok. However, Instagram’s attempts to replace TikTok seemed to have paid off in India two years after the Chinese app was banned here as Instagram was the most downloaded viral short video social media app on both App store and Google Play in the country since January, as per data shared by Sensor Tower with ET. Instagram clocked 118,700,000 downloads in the country between January and June while Facebook clocked 86,600,000 downloads and popular homegrown short video apps clocked downloads ranging from 24,200,000 to 40,800,000, Sensor Tower data showed. Instagram was quick to capitalise on its short video format Reels following the TikTok ban. Two months after launching Reels in India through a ‘broad test’ after the TikTok ban, Facebook’s photo sharing app Instagram had launched a separate tab for Reels only for Indian users in September 2020. A Meta spokesperson said India is one of the leading markets for Reels for Meta. “Trends on Reels transcend borders,” the person said. “Some global trends…
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