Meta Lets Brands Search Facebook & Instagram For Stolen Content

Meta is introducing new ways for brands to discover whether other accounts use their intellectual property (IP) on Facebook and Instagram. A tool from Meta called Brand Rights Protection is getting upgraded with better search functionality, which enables businesses and brands to search by image. The tool will uncover other types of content, including posts on Facebook and Instagram, using that image. Businesses will have the ability to report content utilizing their IP without permission, prompting Meta to conduct an investigation and remove the infringing content. This new search functionality is part of a series of updates to Meta’s Brand Rights Protection tool, which is available exclusively to businesses with registered trademarks. From a search enthusiast’s perspective, I found it interesting that Meta has a search tool that’s not available to the public. This article will cover what you can do with Brand Rights Protection and how to gain access to it. Search For Stolen Content With Meta’s Brand Rights Protection Brand Rights Protection allows brands to identify and report counterfeit, trademark, copyright infringement, and impersonation content. In a blog post, Meta describes what Brand Rights Protection is and what it’s designed to do: “The tool—accessible within Business Manager—can be…
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