Positano, the Instagram capital of the world, is a terrible place to be – Vox

This time last week I was wandering the stony streets of Positano, a small village on Italy’s Amalfi Coast. Positano rests almost vertically on the steep cliffside, with peachy pastel houses stacked on top of one another against zigzagging streets where local vendors sell sips of limoncello and colorful ceramics. At the bottom there is a pebbly beach where, if it’s warm enough (which it usually is), you can swim in the clear, turquoise waters of the Tyrrhenian Sea. Positano is blessed with a mild Mediterranean climate and a proximity to luxury and wealth; it is home to one of the most famous and majestic hotels in the world and provided the backdrop for Diane Lane’s whirlwind romance in Under the Tuscan Sun. Twenty years later, the town has become synonymous with the grandest of influencer travelscapes, clogging Instagram with photos of beautiful people on boats, staring back in wonder at the skyline behind them. It is also the most unpleasant place I have ever been. This has little to do with the town itself, which has been home to resorts and villas for the European elite since the Roman Empire but contains only small traces of its ancient past;…
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