[Q&A] The making of FROM THE PASSENGER SEAT – FREESKIER

All Images: Courtesy of F4D Studio Gary Wyman grew up in Clear Creek County in Colorado, just as snowboarding started to gain traction in the United States. The naturally athletic young kid cut his teeth at Loveland Ski Area and his talents earned him podium finishes in local competitions as well as a sponsorship with Never Summer snowboards. As Wyman got older, he transitioned from athlete to storyteller and eventually landed a marketing position with Icelantic Skis. It was here that Wyman and founder of F4D Studio, Gabe Rovick, first met. Together, the two created several creative campaigns for Icelantic and forged a friendship that would later stand up to a devastating diagnosis. In 2016, just a few months after getting married, Wyman was diagnosed with amyotrophic lateral sclerosis, also known as Lou Gherig’s disease or ALS. A neurodegenerative disease without a known cause or cure, ALS reduces the functionality of muscles by breaking down nerve cells. Essentially, it attacks every muscle in the body until a person becomes paraplegic and eventually can no longer function. It didn’t take long for Wyman’s physical condition to start deteriorating, so before it was no longer a possibility he proposed the idea of…
Read More