Reels Launches On Facebook In The US – AList

This week in social media news, Facebook launches reels in the US, a new report finds users are more open to TikTok’s advertising options, Twitch tests a feature letting viewers pay to promote streamers, WPP and Snapchat launch an augmented reality partnership, Pinterest announces its second ‘Creators Festival’ event and more. Facebook Launches Reels In The US Reels has launched on Facebook for all of its US-based users after having tested the feature in India since March. Why it matters: TikTok recently celebrated reaching 1 billion monthly active users—news that further incentivized Facebook to launch its short-form video competitor in the US where it boasts 250 million users on Facebook and more than 1.8 billion monthly users of Groups. The details: Given that TikTok is banned in India, Facebook took the opportunity to capitalize on the popularity of short-form video there first, before determining whether it would be a viable competitor in other markets. Reels on Facebook allow for music, audio, effects and features like following a creator directly from the video. Sharing themed Reels in Groups allows group members to create the same, similar, or reaction videos that could spark a new trend within the group. With the allure…
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