Snapchat making a name for itself in the AR Tech Market; This viral 'Crying' AR filters shows …

When hearing the word AR, most people instantly think about the Metaverse and the tech giants building them, well rightly so, because over the last one year or so the use of AR in Metaverse has been heavily discussed.Tech giants such as Meta (formerly Facebook) are heavily invested into the AR industry and are developing AR based products at an increasing rate, however photo sharing application Snapchat is no far behind in AR usage, just recently Snapchat released it’s new ‘Crying’ filter, which uses AR technology to make a face look like it’s crying no matter how much you try to make it look otherwise, and Snapchat users are pretty impressed by it.The filter has gone super viral on TikTok and people including celebrities, influencers and sportsmen have been posting their videos with the filter on almost every other social platform, just within a week of it’s release the filter has been used by 180 million users and have been tried on for a total of 1.3 billion times, quite impressive figures right?Well, this is not the first time Snapchat has been able to deliver quality results with AR, in the past we have seen the company release many other creative…
Read More