Snapchat positions as safe alternative to Facebook – AFR

Ms Carter said Snap welcomed a conversation around safety as it had “really provided us with the opportunity to share what has been our purpose since day one”.“I’m personally really proud to work at a company like Snap, where since inception we have designed the app to be really thoughtful about that impact that we have on our community, and I feel like we’re increasingly finding the friends and advertisers and agencies want to ensure that their budgets are aligned with companies that also share their values,” she said.“It’s becoming increasingly important that privacy is a part of those core values. Since inception, ephemeral photos and videos, what we were first known for, have helped people live in the moment as regular conversations, so the notion of privacy has been incredibly precious to us since launch.”Snap Inc has been attempting to draw a line between itself and the rest of the tech industry for a number of years now, with founder and chief executive Evan Spiegel saying back in 2019 “on Snapchat, you’re free to be you, with your real friends. As we use the internet more and more in our daily lives, we need a way to make it…
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