TikTok Starts Accepting Applications For 2021 Cohort Of 'Support Black Businesses'

TikTok has announced that applications for this year’s ‘Support Black Businesses’ are now open to black-owned small businesses.All small businesses were tragically affected by the COVID-19 pandemic, but small black-owned businesses felt more of a struggle, as more than half of them saw their revenue drop – compared to 37% of white-owned businesses.TikTok is stepping up again to show support and provide means and tools for the black-owned business community with the next cohort of the Support Black Businesses initiative.Launched last year, Support Black Businesses gives black entrepreneurs access to an online hub where they can find community support, inspiration, exposure, and patronage. Over the last year, the initiative also saw a donation of half a million dollars to the Accion Opportunity Fund last summer, which offered some relief for black-owned small businesses at the peak of the pandemic.This year, TikTok is partnering with Vimeo to help provide skills, tools, and support, in the hardest-hit communities to help businesses advertise in the digital space, drive sales, and rebuild their businesses.“Video is the most engaging medium available to businesses large and small to communicate, collaborate and connect,” said Harris Beber, CMO at Vimeo.“What we have learned from the pandemic is that using video…
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