Top Games”While this feature was popular, we observed negative impacts to minutes watched for significant groups of creators.” / Image courtesy of TwitchTwitch will be turning off the experimental Chants chat feature on Feb. 2, 2022, the American video live streaming service company announced Tuesday.After being initially announced back in May as a limited-time experiment, it appears Twitch has found that the feature does more harm than good.? On 2/2, we will turn off Chants.While this feature was popular, we observed negative impacts to minutes watched for significant groups of creators.Experiments help us test new ideas in real time, and decide what to build next. Thanks for sharing your feedback with us!— Twitch Support (@TwitchSupport) January 25, 2022Crowd Chants were a new way for communities to “chant” during hype moments on stream.Creators and mods could use “https://www.google.com/chant” to suggest messages (with text and/or emotes) in chat, which would then allow viewers to see a private callout with the chant and either dismiss or participate.For instance, while I was watching an Apex Legends streamer win a game by ripping the final opposing team to shreds with the Rampage LMG, a mod started a chant that went, “rampage go brrrrrr.”Before I knew…
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