YouTube Expands its $100 Million Shorts Fund to 30 More Countries | Social Media Today

After first announcing its ‘Shorts Fund’ back in May, which will see the platform pay out $100 million to top Shorts creators over time, in order to provide additional support, and motivation, for their efforts, YouTube has now announced an expansion of the funding program to Shorts creators in even more regions. Our @YouTube #shorts Fund is coming to to 30+ more countries, including Argentina, Australia, Canada, Egypt, Germany, Italy, South Korea and so many more. We’re always looking to expand how we support creators around the world! pic.twitter.com/Mx1XjJMDVE— Neal Mohan (@nealmohan) September 29, 2021 As per YouTube Chief Product Officer Neal Mohan, the Shorts Fund is now available in over 30 new regions. Creators in these countries will now be able to get a piece of that big chunk of funding, with YouTube paying out between $100 and $10,000 each month to channels based on the performance of their TikTok-like Shorts clips. But ‘performance’ in this context is not entirely clear: “There’s no specific performance threshold to qualify for a bonus. The level of performance needed to qualify for a bonus payment may change from month to month based on various factors, including the location of your viewers and the…
Read More