YouTube Music and Premium surpass 150 million subscribers globally

YouTube Music and Premium have surpassed 150 million subscribers globally, including trials. That’s according to Google and Alphabet CEO Sundar Pichai, who disclosed the milestone in Alphabet’s Q3 2026 earnings release on Wednesday (October 28). The figure is up from the 125 million YouTube Music and Premium subscribers (including trials) that YouTube announced in March 2025. That means YouTube has added more than 25 million subscribers in the roughly 20 months since March 2025. By MBW’s calculations, that works out to an average of around 1.3 million net additions per month. YouTube grew its subscriber base from 100 million in February 2024 to 125 million in March 2025. That was an average of around 2 million net additions per month. Alphabet does not break out how many of those subscribers pay for YouTube Music on its own, versus YouTube Premium. YouTube Premium includes ad-free video playback, background play, offline downloads, and full access to YouTube Music. In Q1 2026, Pichai said that Alphabet’s “YouTube Music and Premium offering saw its largest quarterly increase in the total number of non-trial subscribers, both globally and in the U.S. since YouTube Premium launched in June 2018.” Alphabet did not disclose an updated subscriber
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