Why Social Audio Blew Up. And Why Clubhouse And Twitter Spaces Will Spawn 'Thousands Of …
A woman enjoying some audio. Perhaps social audio, such as Clubhouse, or perhaps just music. Photo by Blaz Erzetic on Unsplash Social audio is probably the hottest startup space right now. Just ask anyone begging for a Clubhouse invite. But why? The answer, according to analyst Jeremiah Owyang, is that audio is the ‘Goldilocks medium:’ not too much, not too little, but just right. “What we found is during the quarantine is that text messaging just doesn’t give us the emotion and the nuance that the human condition requires, especially during isolation,” Owyang told me recently on the TechFirst podcast. “On the flip side — aside from this amazing show — Zoom calls and video shows are just too taxing on people.” We’ve all been on the Zoom call where we’re mostly looking at our own faces, just to ensure that veggies from lunch aren’t still between our teeth. And we’ve also been on Twitter doom-scrolling thousands of tweets wondering why we followed all the people we did. » Read More
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