Linkedin

LinkedIn Marketing Solutions has announced new features and product enhancements to help marketers grow engagement and measure impact.Last week, LinkedIn Marketing Solutions announced new features designed to help marketers navigate a new working world while building greater connections with their communities.The series of features is aimed at growing and deepening audience engagements, as well as a number of new product enhancements designed to help marketers obtain and measure their brand-building goals.Related | LinkedIn Is Rolling Out Dark Mode On MobileThe first, called “Articles for Pages,” is a new tool that allows creators to publish articles on their LinkedIn pages and engage members with professional content on the platform itself. In other words, users will be able to consume the articles without being redirected elsewhere. This tool will help organizations better keep track of their organic reach in the LinkedIn feed.The second is “LinkedIn Live Events.” This new feature will join strengths with the reach and engagement of LinkedIn’s native live-streaming tool, and with the planning and targeting options on LinkedIn Events. The result is a new all-in-one simplified experience that enables creators to live-stream an event, to advertise an upcoming stream in advance, and send automatic notifications to those who register for…

By FRANK BAJAK Updated: September 20, 2021 05:01 PM Created: September 20, 2021 04:58 PM A ransomware attack by the BlackMatter gang forced New Cooperative, an association of Iowa corn and soy farmers, to take their systems offline but it said it created workarounds to receive grain and distribute feed, a person close to the business said. Member-owned New Cooperative said in a statement that the attack was "successfully contained" and that it had quickly notified law enforcement. It said it took its systems offline out of "an abundance of caution" and was working with data security professionals to quickly remedy the situation. It did not specify when the ransomware was activated. The attack hit just as Iowa's corn and soy harvesting is getting under way, Security researcher Allan Liska of Recorded Future said the criminals demanded a $5.9 million ransom for a decryptor key to unlock files they scrambled. He said a sample of their malware was uploaded to a research site either late Friday or early Saturday. Security researchers believe BlackMatter may be a reconstituted version of the ransomware syndicate DarkSide that disrupted the Colonial Pipeline last spring then announced it was disbanding. BlackMatter claims on its darkweb…

Indian procure-to-pay startup PayMate is seeking to raise $4 million, including a lead investment of $2 million from U.S.-based Felicitas Equity Fund, as well as additional funds from Astor Management and CXI Valley I, Inc42 reported. In 2019, according to Crunchbase, FinTech PayMate was invested in by Visa, Recruit Strategic Partners, Brand Capital and Mayfair 101. Describing the business, PayMate CEO Ajay Adiseshann’s LinkedIn profile stated: “PayMate works with large enterprises to facilitate seamless and real-time payments to vendors, and from customers. It enables small and medium enterprises to manage their business, cash flow and payments from a cloud based platform. It also enables banks to provide mobile banking services to their customers.” Further describing its business in its LinkedIn profile, PayMate stated it “works with leading Visa commercial card-issuing banks to facilitate credit for both payables and receivables across supply chains moving traditional cash, cheque and EFT to card streams with several built-in risk-mitigating benefits for banks and extended days payables for buyers.” Mumbai, India-based PayMate did not respond to a request for comment from inc42.com, according to the report. Adiseshann previously founded Coruscant Tec and Webresource, according to his LinkedIn profile. Last month, PayMate partnered with financial institution…

With everything now online, social media marketing is fast becoming the most preferred marketing method globally. Just having great content is no longer enough if you can't back it up with robust SEO strategies. Good social media marketing practices rely heavily on the right use of SEO. That's because when SEO best practices are followed, the quality and quantity of traffic received by a website or a webpage increase tremendously. If you're interested in becoming an SEO specialist, there's no better time than now. Here are the best websites to help you learn and master your SEO game. 1. Google Analytics Academy Google is the most popular search engine today. Therefore, it makes sense to learn how to optimize searches for Google and do so at Google's own Analytics Academy. Here, you can improve your SEO and analytics skills using free online courses provided by Google. You can get started by learning all about Google's measurement tools to unlock deeper insights. These tools will come in handy while creating smarter ad campaigns. In addition to being an authority on SEO, Google Analytics Academy's Analytics IQ Exam is an industry-recognized qualification. To prepare for this certification exam, you must complete the…

HR policies and practices must continuously be assessed to ensure they are inclusive and equitable ... to all employees—it is far too easy to miss the mark. getty Human resource (HR) departments play a vital role when it comes to cultivating policies and practices that sustain organizations and institutions. When having conversations about workplace diversity, equity, and inclusion, interrogating the role that HR plays is crucial. Policies and practices must continuously be assessed to ensure they are inclusive and equitable to all employees—it is far too easy to miss the mark. Namitha Jacob is a learning advisor, organizational facilitator, and executive coach who found herself navigating an HR oversight firsthand. On LinkedIn, Namitha shared a post of her recent experience with a policy that was not designed with her particular family structure in mind; the post has since gone viral. Namitha sat down with Forbes to discuss what prompted her to write the post, what companies can do to create more inclusive policies, and how employees can advocate for change. Janice Gassam Asare: I stumbled upon you because of a post that was actually sent to me by a close friend of mine. Upon reading the post, I…

(Pixabay)SÃO PAULO – In the face of an increasingly competitive job market, any skill improvement that the professional develops today can be a differential. Learn a new language, or take a programming course, or even a specific course in the area of ​​expertise.However, what has been calling the attention of recruiters are soft skills, or interpersonal skills. According to Milton Beck, LinkedIn’s general director for Latin America, behavioral skills were already important before the pandemic, but now they have become indispensable.“Professionals need to be prepared and willing to relearn the dynamics of the work environment. On the other hand, companies must rethink their offices beyond simply physical space. They will be places of exchange, where people will get to know the organizational culture and will have the possibility of learning by watching others perform their functions”, says the executive.In a recent report the InfoMoney detailed the most important behavioral skills for the professional today, according to LinkedIn.And a LinkedIn survey, published last Thursday (17), asked more than 1,000 professionals who have had the experience of telecommuting what skills they consider most important in the event of a return to the offices, even if partial – the hybrid model has been…

In our commitment to democratize insurance and provide agents with the tools they need to compete in the digital marketplace, we are excited to announce that Quantum Assurance International will be acquiring insurtech Quotehound Inc. Quantum Assurance Quotehound Insurance In our commitment to democratize insurance, we are excited to announce that Quantum Assurance International will be acquiring insurtech Quotehound Inc. This acquisition will help agents compete in the digital space and will have a positive impact on businesses across the country.”— Justin Eggar, Chief Executive Officer at Quantum Assurance InternationalDALLAS, TEXAS, UNITED STATES, September 17, 2021 /EINPresswire.com/ -- Quantum Assurance International, Inc, the leading insurtech agency activator today further enhanced it’s support system for agents in it’s announcement to acquire insurtech Quotehound Inc., a digital lead solutions company. This acquisition strengthens Quantum’s commitment to helping agencies succeed and providing them with the tools they need to scale in the modern market. Quotehound Inc, is an online insurance marketplace that connects consumers with multiple insurance companies and local insurance agents across the United States. They leverage internal and external technology to deliver performance-based marketing in the form of leads, clicks and calls. Quotehound's business model allows its partners to build scalable…

Are you using LinkedIn more than ever before? As the pandemic continues, many midcareer professionals are using the extra time to network online. Whether you have been on LinkedIn for some time or are just getting started with it, having a strong profile is important. And having a solid LinkedIn profile includes choosing a cover or background photo. While having the standard LinkedIn background photo is a good starting point while you brainstorm ideas, choosing a unique image is a great way to help you stand out from the crowd. While your profile photo should be professional and conservative, your background photo is a way to show off your brand and your personality. When used correctly, your LinkedIn cover photo can help new connections and hiring managers get a sense of your personal brand and get to know you a little bit better. It can be tough to choose a photo that perfectly represents who you are as a professional, so here are some tips and ideas on how to choose the best LinkedIn cover photos: — Use a photo that represents your field. — Use a personal photo. — Use a photo of your workspace. — Use your company…

After a career as a customer-facing executive, Scott Shute designed and took his dream job, as Head of Mindfulness and Compassion Programs at LinkedIn. On the eve of his departure from LinkedIn, we spoke about Scott’s approach to leadership, which he describes as inside-out. This approach, based in compassion, has never been more critical than now amid the Great Resignation and so much other stress and tumult for employees within and beyond the workplace. Nell Derick Debevoise: You talk about Inside-Out leadership – what does that look like? Scott Shute: One of my favorite quotes is from Rumi: “Yesterday I was clever, and I tried to change the world, and today I am wise, and I'm working on myself.”  These days, we can open the virtual newspaper, and think wow, the world is a messed up place, and I'm not even sure which world I live in, based on which browser I opened. In that context, I could spend energy trying to solve any of those problems, whether climate or social justice or race or education. But I want to spend my energy on consciousness. And compassion.  I've had two tracks in my career: a giant part of my life…

Kitty Hawk Corp., an air taxi startup looking to put a pilotless shuttle in the sky, has hired Nancy Egan as chief policy and administrative officer.Egan joined Kitty Hawk within the last month from her role as general counsel for Wing Aviation LLC, the drone delivery unit of Google parent Alphabet Inc. Scott Coriell, a Wing spokesman, confirmed that the Palo Alto, Calif.-based company is searching for Egan’s replacement.Kitty Hawk is one of several companies operating in the air taxi space. Former Google executive Sebastian Thrun, a German-born computer scientist, started the Mountain View, Calif.-based company in 2010 and serves as its CEO. Kitty Hawk has the financial backing of Google co-founder and billionaire Larry Page. Egan’s move comes less than a month after Archer Aviation Inc., another Palo Alto-based electric aviation startup, hired chief legal officer Andrew Missan. He joined Archer from FitBit Inc., where Missan served as general counsel through the fitness startup’s $2.1 billion sale to Alphabet, which closed earlier this year.Another Kitty Hawk rival includes Santa Cruz, Calif.-based Joby Aviation LLC, which last year acquired the former flying car unit of Uber Technologies Inc. Joby went public in August by merging with a special purpose acquisition…