SnapChat

Perfect Corp, the creator of YouCam solutions, is collaborating with Snapchat to integrate augmented reality (AR) beauty try-on experiences into the Snapchat platform. The partnership enables brands and retailers that have already created AR experiences with Perfect Corp to turn them into Snapchat Lenses that will live on their Brand Profiles. Recent Posts

Snapchat is a relatively unique platform for advertisers because, unlike others, it continuously captures the attention of younger generations.  Since its inception in 2011, Snapchat has not only grasped the millennial audience in their younger years but also, more recently, attracted Generation Z (Gen Z). As the millennials began to cycle out of utilizing the platform, Gen Z claimed it for themselves. According to Snapchat, the platform currently reaches 90% of 13- to 24-year-olds in the United States. If you are in the market to capture Gen Z eyeballs, Snapchat should definitely be part of your media plan.  3 Do’s for Snapchat Advertising As you develop your campaigns, though, make sure to do these three things. 1. Do Design Creative Based on Objective When designing creative for the Snapchat interface make sure to design it with your specific goal in mind. Your ad assets should pull a user in and make them want to see more.  For example, adding additional imagery that guides the user to the swipe up feature at the bottom of your snap encourages snapchatters to head to your web page, app download, or lead generation form to take the next step.  Snapchat even has unique features…

Super League Gaming continues to develop and offer premium programs and content to connect gamers through their love of play. Today, the company announced the launch of two new weekly shows on Snapchat (NYSE: SNAP), which adds to four existing shows on the platform. Collectively, Super League’s Snapchat shows reached over 8.5 million unique viewers in November 2020, with the company’s top performing show, “Emergency Meeting,” featuring popular user-generated highlights from 2020’s breakaway hit game, Among Us. Super League’s newest shows include: “Cyberpunk 24/7,” featuring top user-generated gameplay highlights from the highly anticipated Cyberpunk 2077, just released on December 10th, the same day as the debut of the series; and Queue Dodgers, featuring League of Legends user-generated gameplay highlights, set to launch on December 20th. These shows add to Super League’s existing weekly series, which include: “Taking Shape,” a twice-weekly show featuring Minecraft user-generated highlights; “Sticks N Stones;” and “Spike Rush.” “We are honored to have become a go-to provider of gaming content for Snap and are having a ton of fun creating entertaining shows for millions of gamers and fans on their platform,” says Matt Edelman, Chief Commercial Officer of Super League Gaming. “Super League is all about celebrating…

Lightspeed's Rytis Vitkauskas. Lightspeed Ventures This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Silicon Valley's venture capitalists have made concerted efforts to establish offices in Europe over the last year, in another indication of the continent's tech maturation. Snapchat backer Lightspeed Venture Partners has set up an office in London, headed by partner Rytis Vitkauskas with support from Nicole Quinn and Bradley Twohig, who are based in the US. Major European tech firms include Takeaway.com, Criteo, Spotify, Adyen, UiPath, and Farfetch. "It's only in the past few years that Europe as a continent has begun to have big tech companies," Vitkauskas told Business Insider. Visit Business Insider's homepage for more stories. There's another data point to add to the evidence that Europe is maturing as a tech ecosystem: Silicon Valley is moving in.Early Snapchat backer Lightspeed Venture Partners has been beefing up its European operations in 2020 as it looks to snap up the continent's best talent. Lightspeed is an early-stage venture capital firm headquartered in Menlo Park, California, and with around $4 billion under management. Its 400-strong portfolio includes "Fortnite" creator Epic Games, Calm, and Snapchat.The venture capital firm set up an…

The deal gives Reddit a surprise upper hand in a race to capture the runaway success of Chinese-owned TikTok, Reddit has thrown its hat into the ring against TikTok with the acquisition of Berlin-founded short video-sharing app Dubsmash for an unknown sum. The privately held social network said on Sunday that it would keep Dubsmash as a separate app while integrating its video creation tools into its own service. In a company blog post, Reddit pointed to Dubsmash's popularity among female users and ethnic minority creators, with about 25pc of all black teenagers in the United States using the app. The sale makes Reddit a surprising winner in the bidding war that has unfolded over Dubsmash, which at one time was reportedly being courted by Facebook, Snapchat and Twitter. Founded in Germany in 2014 and now based in New York City, it has bounced back from a dire decline in users to become one of the most promising contenders for TikTok's viral video crown. News of the deal was first broken by Silicon Valley insiders' outlet The Information, prompting Reddit to rush out an announcement reportedly slated for tomorrow. we are so excited to announce that we’ll be joining forces…

When you subscribe we will use the information you provide to send you these newsletters. Sometimes they’ll include recommendations for other related newsletters or services we offer. OurPrivacy Noticeexplains more about how we use your data, and your rights. You can unsubscribe at any time.Invalid EmailA Snapchat sex predator who targeted a teenager while living a 'fantasy life on the internet' has avoided jail - after a judge ruled a suspended prison term would better serve the public. George Morbey used fake profiles in a bid to persuade a 15-year-old boy to perform sex acts online and send him explicit photographs. The 24-year-old also spoke of 'kidnapping, raping and killing children' and possessed indecent images of children as young as eight, as well as 'extreme' pornography featuring sexual activity with snakes and dogs, Birmingham Crown Court heard. When police raided his Solihull home, the defendant told them he "knew why they were there". Video Loading Video Unavailable Click to play Tap to play Morbey pleaded guilty to inciting a child to engage in sexual activity, engaging in sexual communication with a child, one charge of possessing extreme pornography and thee counts relating to indecent images of children. On Wednesday, December…

Twitter/Snapchat There was a time when sharing a tweet to Snapchat meant taking a screenshot of the Twitter app and uploading it to Snapchat. Thankfully, that’s no longer necessary. Tweets can be directly shared to Snapchat as stickers for your stories. At this writing, this feature is only available through the Twitter app for iPhone and iPad. When it comes to Android, though, it should work in a similar fashion. RELATED: How to Send Disappearing Tweets Using Fleets on Twitter To get started, open Twitter, find the tweet you want to share, and then tap the share icon under it. In the share menu, tap “Snap Camera.” The first time you use this feature, a pop-up message will inform you Twitter wants to open the Snapchat app; tap “Open” to allow it. The Snapchat Story creation screen will appear with the tweet floating on top as a sticker. Unfortunately, you can’t resize or move the tweet around on this screen. You’ll have to capture a background photo while the Twitter sticker takes up most of your screen. When you’re ready, tap the circular shutter button to capture a snap. You can now resize or move the tweet sticker by pinching…

Home / How-to / Twitter, Snapchat integration: How to share your tweets on Snapchat It is important to note that only public tweets can be shared on Snapchat. You will not be able to share protected tweets. (Pixabay) Thanks to a new integration, Twitter has made it possible for users to share tweets directly on Snapchat. So far, people had to take screenshots of a tweet and share them as a snap on Snapchat if they want. Now, people will be able to create a snap of their tweet and share it with others on Snapchat or add it to their stories on the platform.This feature is currently available for iOS users only and it will be rolling out for Android users soon too.However, it is important to note that only public tweets can be shared on Snapchat. You will not be able to share protected tweets.How to share tweets on Snapchat on iOS- Pick a tweet that you want to share.- Click on the share icon below the tweet.- Here you will be able to see the Snap Camera option among share options now. Tap on that- This will take you to the Snapchat app now.- Once you are…

Consumers, particularly those younger than 30, are spending more time on social media during the pandemic. But many dealerships have yet to venture beyond Facebook to apps such as Snapchat that have become a haven for millennials and Generation Z.Data shows that the age groups drawn to Snapchat aren't shying away from the car market. Millennials and Generation Z were the only two segments for which vehicle registrations rose from the first quarter of 2020 to the second quarter, according to an Experian study. Snapchat says it reaches 75 percent of Americans born from 1981 through 2010 who make up those two generations. Jeff Gonzales, CEO of marketing company AET Automotive, said dealerships that invest in Snapchat tend to have little competition at the moment. Most are active on Facebook, where there are plenty of baby boomers and Generation X consumers, but Snapchat is still largely uncharted territory, he said.Gonzales said his company's dealership clients use Snapchat to promote deals they're offering. "Our platform and our technology really focuses on the retail offers, so what we're taking a look at is the segmented buyer based off of specific models within a brand and who the natural buyer is," he told…

Absa has launched a game in conjunction with Snapchat which aims to teach young South Africans about the value of money management. The game makes use of augmented reality to teach the player investment tips that prepares them for the working world. Unlike most Snapchat augmented reality experiences, which refresh when the user returns, the Absa game will remember the user for 15 days to create a continuous and more well-rounded experience. To play the game, you will need to open the Snapchat lens by making use of this link. If you are accessing the link via a computer, the ‘snapcode’ must be snapped. The game operates similarly to the popular Tamagotchis that took the 90s by storm, as you will have a pet lion to care for. The health of the lion is linked to the interest received in the player’s money account balance. Simple steps such as reading a banking tip also earns the player more credit. The goal is to earn as much play money credit as possible before the game finishes. “The partnership with Snapchat provided an opportunity to not only embrace new technologies but moreover communicate with a younger generation about the conventions of banking,”…